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<h2 class="hd hd-2 unit-title">Learning Outcomes</h2>
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<p>Welcome to Week 3 of the course!</p>
<p>This week you will be able to apply your new learning about impact opportunity to the concept of customer discovery. Knowing who your customers are will allow you to better address the problem that you are striving to solve. So, who does your solution serve? In what ways will the solution impact their daily lives? We will discuss how you can answer these questions by using effective evidence to develop your offering according to the needs of your customers.</p>
<p>We have several examples for you to consider this week, and, at the end of this week, you will be able to write about your customer discovery process.</p>
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<p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><strong>By the end of this module, you will be able to:</strong></p>
<ul>
<li>Describe a customer group that represents a distinct market niche.</li>
<li>Identify strategies for gathering specific evidence about a customer group.</li>
<li>Describe the strengths and weaknesses of various Customer Discovery methods.</li>
</ul>
<p></p>
</div>
</div>
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<h2 class="hd hd-2 unit-title">Introduction to Customer Discovery</h2>
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<h3 class="hd hd-2">Introduction: Customer Discovery</h3>
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Check Your Understanding
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<div class="wrapper-problem-response" tabindex="-1" aria-label="Question 1" role="group"><div class="choicegroup capa_inputtype" id="inputtype_b645611b7dd8403dbe63c2c501bcbb2b_2_1">
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<legend id="b645611b7dd8403dbe63c2c501bcbb2b_2_1-legend" class="response-fieldset-legend field-group-hd">How is Customer Discovery different from Impact Opportunity?</legend>
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<input type="radio" name="input_b645611b7dd8403dbe63c2c501bcbb2b_2_1" id="input_b645611b7dd8403dbe63c2c501bcbb2b_2_1_choice_0" class="field-input input-radio" value="choice_0"/><label id="b645611b7dd8403dbe63c2c501bcbb2b_2_1-choice_0-label" for="input_b645611b7dd8403dbe63c2c501bcbb2b_2_1_choice_0" class="response-label field-label label-inline" aria-describedby="status_b645611b7dd8403dbe63c2c501bcbb2b_2_1"> Customer Discovery involves finding and analyzing information to refine your offering, but Impact Opportunity focuses more on the positive effects that a product or service can have to solve a problem.
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<input type="radio" name="input_b645611b7dd8403dbe63c2c501bcbb2b_2_1" id="input_b645611b7dd8403dbe63c2c501bcbb2b_2_1_choice_1" class="field-input input-radio" value="choice_1"/><label id="b645611b7dd8403dbe63c2c501bcbb2b_2_1-choice_1-label" for="input_b645611b7dd8403dbe63c2c501bcbb2b_2_1_choice_1" class="response-label field-label label-inline" aria-describedby="status_b645611b7dd8403dbe63c2c501bcbb2b_2_1"> Customer Discovery highlights the importance of data collection, but Impact Opportunity centers around creating a mission statement without truly needing evidence.
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<input type="radio" name="input_b645611b7dd8403dbe63c2c501bcbb2b_2_1" id="input_b645611b7dd8403dbe63c2c501bcbb2b_2_1_choice_2" class="field-input input-radio" value="choice_2"/><label id="b645611b7dd8403dbe63c2c501bcbb2b_2_1-choice_2-label" for="input_b645611b7dd8403dbe63c2c501bcbb2b_2_1_choice_2" class="response-label field-label label-inline" aria-describedby="status_b645611b7dd8403dbe63c2c501bcbb2b_2_1"> Customer Discovery focuses on how you can bring your offering to new markets over time, but Impact Opportunity is important only for planning or piloting your offering.
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<span class="status unanswered" id="status_b645611b7dd8403dbe63c2c501bcbb2b_2_1" data-tooltip="Not yet answered.">
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<legend id="b645611b7dd8403dbe63c2c501bcbb2b_3_1-legend" class="response-fieldset-legend field-group-hd">Which of the following is true about gathering evidence for Customer Discovery?</legend>
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