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<h2 class="hd hd-2 unit-title">Blade Kotelly: Finding Design Opportunities</h2>
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<p>Senior Lecturer in MIT's School of Engineering <a href="https://gelp.mit.edu/about-gel/program-staff/blade-kotelly" target="_blank">Blade Kotelly </a>discusses how design can improve users' lives by finding solutions for gaps (0:53). He then discusses the ten-step design process he uses while teaching at MIT (3:49). You can find more information about his ten-step design process <a href="https://ocw.mit.edu/courses/engineering-systems-division/esd-051j-engineering-innovation-and-design-fall-2012/lecture-notes-and-videos/MITESD_051JF12_Lec02.pdf" target="_blank">here</a>. </p>
<p>Blade explains that generally "the less obtrusive a solution is, the more natural it feels...the more powerful the solution can be" (3:39). Can you recall a product or experience (virtual or physical) that solved a problem for you in a unobtrusive and effective way? Consider why that solution was powerful. </p>
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<h3 class="hd hd-2">Blade Kotelly: Finding Design Opportunities</h3>
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<h2 class="hd hd-2 unit-title">Blade Kotelly: Advice for Finding Problems</h2>
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<h3>Key Takeaways: </h3>
<ul>
<li>Focus on the motivations and values of the user.</li>
<li>Consider both what the user has identified as problem spaces as well as problems that resonate with you.</li>
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<h2 class="hd hd-2 unit-title">Step 3: Select Specific User Problem (Focus)</h2>
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<h3 style="background-color: #2c2256; font-size: 20px; color: #2c2256; height: 35px; text-indent: 10px; padding-top: 10px; border-radius: 3px;"><strong><span style="color: #ffffff;">Goal</span></strong></h3>
<p>Identify insights from user interview to select specific problem. <strong>Duration:</strong> 10-15 minutes</p>
<h3 style="background-color: #2c2256; font-size: 20px; color: #2c2256; height: 35px; text-indent: 10px; padding-top: 10px; border-radius: 3px;"><strong><span style="color: #ffffff;">Instructions</span></strong></h3>
<p>In your interview, your user provided information in response to your questions.<strong> <strong>Now it is your job to use that information to identify specific problems your user has.</strong></strong> This is often one of the most challenging steps in the design thinking process.</p>
<p>1. Take out your notes and your completed Interview Template.<strong style="font-size: 1em;"> Reflect on the interview and what you learned about your user. What stood out to you? </strong></p>
<ul>
<li>What are some specific problems that the interview revealed?</li>
<li>Think about gaps in the user’s experience, meaning areas where the user could benefit from a solution.</li>
<li>Consider areas for exploration that especially resonate with you. </li>
<li><span style="text-decoration: underline;">Key takeaways</span> are what designers often call these revealed problems, gaps, and areas for exploration.</li>
</ul>
<p>2.<strong style="font-size: 1em;"> Write at least <span style="text-decoration: underline;">five</span> key takeaways on sticky notes (or just small pieces of paper).</strong></p>
<ul>
<li>Make sure all of the information is in front of you.</li>
<li>Cluster sticky notes with similar ideas on them to look for patterns or recurring threads. </li>
<li><strong>Check out the <a href="/assets/courseware/v1/7a39e403f2cb02b58ca98e970f8a86eb/asset-v1:MITx+11.155x+1T2019+type@asset+block/Key_Takeaways_Template_-_Example.pdf" target="[object Object]">takeaways</a> from our example interview. You can use the same <a href="/assets/courseware/v1/b92e799bfac9a5f8d95ecdbd5d0a6d88/asset-v1:MITx+11.155x+1T2019+type@asset+block/Key_Takeaways_Template.pdf" target="[object Object]">template</a> to organize your thoughts. </strong></li>
</ul>
<p>3. From these takeaways, <strong>identify specific problems your user has.</strong></p>
<p>4. <strong>Select <span style="text-decoration: underline;">one</span> specific problem you want to design a solution for using one or more of the following criteria (or others that you come up with)</strong> to make your selection: most urgent, most interesting, most unexpected, time, materials, desired outcomes, etc. </p>
<p>5. <strong>Capture that problem in a problem statement.</strong> <span style="color: #333399;"><strong><span style="color: #800080;">Example</span>:</strong> </span>User’s food gets cold on her way to work.</p>
<p><strong>Optional: </strong> Share your problem statement, your takeaways from the interview, or other parts of your Focus process in the forums using the link below. Consider replying to others to foster discussion. If there is something specific you'd like to engage with others on, make it the subject of your post. </p>
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