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<h2 class="hd hd-2 unit-title">3.4.1 The case of South Africa</h2>
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<p>As case studies to demonstrate the principles of this unit, you will hear next from Yolisa Meshilwane from Uber South Africa and later from Onesimo Flores, Ph.D from Mexico City. They will share some details on the importance of stakeholder interaction in determining pricing and business models, and why new mobility business models are exceptionally challenging to regulate.</p>
<p>Try recalling from one of the recent lectures which type of costs were associated with stakeholder interactions.</p>
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<h3 class="hd hd-2">Yolisa Meshilwane (Head of Policy, Uber South, Africa)</h3>
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<p>Ms. Meshilwane just mentioned a TNC regulation bill that has spent years under review and debate in South Africa. The latest on this bill is that it was finally passed by the cabinet in early 2020! However, as of early 2021 it has yet to be signed into law by the President.</p>
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<h2 class="hd hd-2 unit-title">3.4.2 The case of Mexico City</h2>
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<p>Now we will make a jump from South Africa to Mexico.</p>
<p>Onesimo Flores, Ph.D. will talk about his startup Jetty and which principles they use to price their services.</p>
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<p>Dr. Flores just explained how Jetty's model uses mobile application technology to provide for mid-priced services that use already-existing assets and infrastructure in Mexico City. By filling this gap in the market, Jetty also enables smoother operation of higher- and lower-cost services.</p>
<p>Although the last two speakers are from different companies and different parts of the world, have you noticed any similarities in their stories?</p>
<p>We have covered a lot this week. When talking about pricing transportation, has there been anything that stuck out to you this week? Please share with your classmates. If you'd like, please also reflect on how the COVID-19 pandemic has affected and will continue to affect the business models you learned about in this module.</p>
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<h2 class="hd hd-2 unit-title">3.4.3 Cliffhanger</h2>
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<p>Congrats on completing module 3!</p>
<p>Please check out what is coming up next week. Verified learners have <strong>test 2</strong> this week (available at the end of this module).</p>
<p>See you next week!</p>
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