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<h2 class="hd hd-2 unit-title">4.2.1 Intoduction to cognitive biases in transportation</h2>
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<p>There are many scientific and well-researched rules and strategies for changing behavior. In some contexts, we simply have to change awareness and perception, but in other contexts we have to work a little harder and push changes in behavior itself. In this section, Carlos Pardo gets into the weeds of different behavioral phenomena and how those might apply to the context of transportation.</p>
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<p>Have you experienced any (or all) of these cognitive biases? Think of some examples as to how these might apply to your own life or the actions of those around you.</p>
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<h3 class="hd hd-2">Carlos Pardo, M.A. (NUMO)</h3>
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<h2 class="hd hd-2 unit-title">4.2.2 Cognitive biases in transportation part 1</h2>
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<p>In the following units we will introduce cognitive biases in transportation.</p>
<p>As Prof. Zhao mentioned earlier, there is a difference between reality and <em>perceived reality</em>. The biases that you will learn about in this section are a great explanation of why perceived reality is not always accurate in the context of travel behavior. You will also learn how we can use our weaknesses, turn them into our strengths, and leverage them to cultivate behavior change that heads towards sustainability.</p>
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<h2 class="hd hd-2 unit-title">4.2.3 Cognitive biases in transportation part 2</h2>
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<p>Let's recall what Prof. Zhao said about changing people's perceptions with information (without changing the reality).</p>
<p>While watching the next 2 sets of videos, take a moment to think of ways to change auto-centric behavior, and encourage sustainable travel.</p>
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<h3 class="hd hd-2">Confirmation bias</h3>
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<legend id="2c1629a3414342a4bec29111a638ac76_2_1-legend" class="response-fieldset-legend field-group-hd">Seeking information and data that confirms what an individual already believes about a subject and ignoring information that is contrary is known as:</legend>
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<h2 class="hd hd-2 unit-title">4.2.4 Cognitive biases in transportation part 3</h2>
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<p><img src="/assets/courseware/v1/6b4e1b413f89b45ec0d2871c7ce6278d/asset-v1:MITx+11.550x+1T2021+type@asset+block/Screen_Shot_2020-03-30_at_1.03.02_PM.png" alt="" width="81" height="54" /></p>
<p>Below are videos about the last few biases we would like to introduce. As you probably noticed by now, humans are not always rational. This makes changing behavior that much more difficult.</p>
<p>At the end of this section we would like you to self-reflect and share your own most often 'used' biases.</p>
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<h3 class="hd hd-2">Anchoring bias</h3>
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<p>Now that you have learned about behavior, we hope that you can share about your own biases. Can you try to apply your knowledge of biases to transportation issues? Are you also sitting in traffic, despite this being an irrational behavior? Or, are you a firm believer that bicycles should be the only option available while ignoring the needs of disabled communities? This exercise is not meant to only focus on our weaknesses, but also to build our strength in recognizing our own, very normal, human shortcomings. Please share your thoughts below.</p>
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