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<h2 class="hd hd-2 unit-title">Read: Interviewing Skills</h2>
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<p style="text-rendering: optimizeLegibility; margin-top: 0px; margin-right: 0px; margin-left: 0px; padding: 0px; border: 0px; outline: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 16px; font-family: 'Open Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif; vertical-align: baseline; color: #313131;">A good interview that elicits rich data requires preparation and a good deal of skill in execution. </p>
<p style="text-rendering: optimizeLegibility; margin-right: 0px; margin-left: 0px; padding: 0px; border: 0px; outline: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 16px; font-family: 'Open Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif; vertical-align: baseline; color: #313131;">An interviewer needs to learn how to:</p>
<p style="text-rendering: optimizeLegibility; margin-right: 0px; margin-left: 0px; padding: 0px; border: 0px; outline: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 16px; font-family: 'Open Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif; vertical-align: baseline; color: #313131;">1)<span style="text-rendering: optimizeLegibility; margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: 1.4em; font-family: inherit; vertical-align: baseline; white-space: pre;"> </span>Establish rapport with a wide range of people</p>
<p style="text-rendering: optimizeLegibility; margin-right: 0px; margin-left: 0px; padding: 0px; border: 0px; outline: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 16px; font-family: 'Open Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif; vertical-align: baseline; color: #313131;">2)<span style="text-rendering: optimizeLegibility; margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: 1.4em; font-family: inherit; vertical-align: baseline; white-space: pre;"> </span>Gather knowledge of the subject</p>
<p style="text-rendering: optimizeLegibility; margin-right: 0px; margin-left: 0px; padding: 0px; border: 0px; outline: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 16px; font-family: 'Open Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif; vertical-align: baseline; color: #313131;">3)<span style="text-rendering: optimizeLegibility; margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: 1.4em; font-family: inherit; vertical-align: baseline; white-space: pre;"> </span>Elicit information</p>
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<h2 class="hd hd-2 unit-title">Watch: Establish Rapport</h2>
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<h2 class="hd hd-2 unit-title">Read: Cultural Norms in an Interview</h2>
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<p>When people encounter strangers, each comes with ready-made ideas, points of view, and sets of assumptions that they bring to almost all interactions with others. </p>
<p>These tool kits for social exchange normally vary with respect to the familiarity of the people with whom you are engaging: one set of behaviors and languages with members of your family and close friends, another set for people with whom you interact at work or in professional settings, and yet another for encounters with strangers, again depending on where you encounter these people – at work, on the street, or in their home. </p>
<p>In the normal course of events, people are likely to hear and repeat all sorts of ideas about who are good, reliable, decent people and about whom one should be wary. Research has shown that people tend to be attracted to and respond positively to others like themselves. We call this homophily and it can occur on the basis of gender, language, race, ethnicity, social class or any other possible characteristics, such as sharing interests in sports or music.</p>
<p>Skilled interviewers need to be aware of these common social tendencies and take precautions to help respondents to be comfortable, especially where demographic or other social differences might impede an open conversation. </p>
<p>Research has shown for example, that interviews between members of different races are less open, forthcoming, and detailed than when both interviewer and interviewee are persons of the same race. Similarly, studies have shown that women interviewing women, or men interviewing men, produce richer, more detailed, nuanced accounts that when interviews take place across genders. A researcher will want to take this information into account when planning data collection strategies.</p>
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<h2 class="hd hd-2 unit-title">Watch: Knowledge of Your Subject</h2>
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