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<h2 class="hd hd-2 unit-title">Art & Commerce in an Age of Mass Production</h2>
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<h3>Art & Commerce in an Age of Mass Production</h3>
<p>In our third unit, we will explore a remarkable archive of materials produced by the Shiseido cosmetics company during the 1920s and 1930s. In the first three days, we will look at Shiseido’s artistic and commercial organization (the artists, salesmen, and company executives), the importance of the Ginza, and the systems of advertising and sales that Shiseido developed in the early-twentieth century.</p>
<p>Today, and again in more depth on the fourth day, we will engage directly with the Shiseido archive by analyzing two galleries: first, a collection of advertising posters and handbills, and then a collection of magazine covers from a Shiseido publication. Both days will focus on the analysis of large sets of images, rather than close analysis of individual items.</p>
<p>The unit concludes with a set of lectures and readings focusing on changing gender roles in early-twentieth-century Japan, and contextualizing these changes in the political and cultural shift towards militarism during the 1930s and into the 1940s.</p>
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<p>Maeda Mitsugu. <em>Cold Cream and Vanishing Cream</em>. 1927. Drawing. Shiseidō Corporate Archive. <a href="http://creativecommons.org/licenses/by-nc-sa/2.5/" target="[object Object]">CC BY NC SA</a>. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh05_scans/pages/sh05_1930_c023_poster.htm" target="[object Object]">sh05_1930_c023_poster</a>]</p>
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<h2 class="hd hd-2 unit-title">High Art to Mass Art</h2>
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<h3>Commercial Art at Shiseido</h3>
<p>Today, our goal is to understand the context of the Shiseido archive: who produced the material, and why? What was Shiseido, and how did it come into being? To begin, let us turn to the people responsible for Shiseido’s commercial artwork, and explore some of the defining features of that art.</p>
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<h3 class="hd hd-2">Lecture 7.1: High Art to Mass Art</h3>
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<h3 class="hd hd-2">Lecture 7.2: Art & Politics</h3>
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<input type="radio" name="input_d3d8aa3f6eec4dc89a808a5581689d1e_2_1" id="input_d3d8aa3f6eec4dc89a808a5581689d1e_2_1_choice_2" class="field-input input-radio" value="choice_2"/><label id="d3d8aa3f6eec4dc89a808a5581689d1e_2_1-choice_2-label" for="input_d3d8aa3f6eec4dc89a808a5581689d1e_2_1_choice_2" class="response-label field-label label-inline" aria-describedby="status_d3d8aa3f6eec4dc89a808a5581689d1e_2_1"> Commercial art allowed artists to spread their political message to a much broader audience
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<h2 class="hd hd-2 unit-title">Sophistication & Cosmopolitanism at Shiseido</h2>
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<h3>Sophistication & Cosmopolitanism at Shiseido</h3>
<p>Shiseido has been a company with an international awareness since its origins. Not only did the company strive to compete with European firms, it also sought to brand itself as a purveyor of “cosmopolitan chic”—a marker of a global modernity. Shiseido’s artists embraced this global reach. Sophistication and cosmopolitanism were hallmarks of Shiseido’s style, as Professors Dower, Gordon, and Weisenfeld discuss in the following videos.</p>
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<legend id="c73a192e240645ca81ebbc6cb1885417_2_1-legend" class="response-fieldset-legend field-group-hd">What evidence does Professor Dower cite to support his argument that Shiseido appealed to a sophisticated audience? Select the best answer.</legend>
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<input type="checkbox" name="input_015d494f6c204343820cf33c3b4c9ea7_2_1[]" id="input_015d494f6c204343820cf33c3b4c9ea7_2_1_choice_0" class="field-input input-checkbox" value="choice_0"/><label id="015d494f6c204343820cf33c3b4c9ea7_2_1-choice_0-label" for="input_015d494f6c204343820cf33c3b4c9ea7_2_1_choice_0" class="response-label field-label label-inline" aria-describedby="status_015d494f6c204343820cf33c3b4c9ea7_2_1"> Art deco
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Multiple Choice
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<h2 class="hd hd-2 unit-title">Abstraction of the Female Body</h2>
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<h3 class="MsoNormal">Gallery Introduction - Abstraction of the Female Body</h3>
<p class="MsoNormal">In previous units, we have analyzed individual images to explore certain themes and motifs. Yet, <span style="mso-fareast-language: JA;">historians often have to sort through large amounts of material in order to find those individual images or texts to analyze in more detail. Looking at sets of images also allows us to identify broader patterns and themes that explain a particular historical trend or transformation.</span></p>
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<p class="MsoNormal"><span style="mso-fareast-language: JA;">Today, we will look at a selection of advertising posters and handbills from the early-twentieth century. Our goal is to identify images by a visual characteristic or characteristics.</span> To give you a better sense of how you might identify these features, listen to Professor Weisenfeld talk about the technique of abstraction in Shiseido’s artwork. Answer the two questions that follow.<o:p></o:p></p>
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<h3 class="hd hd-2">Lecture 7.4: Abstraction of the Female Body</h3>
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Checkboxes
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<fieldset aria-describedby="status_eda078f8e3b34ea3a5929754b788563c_2_1">
<legend id="eda078f8e3b34ea3a5929754b788563c_2_1-legend" class="response-fieldset-legend field-group-hd">Abstraction was an aesthetic choice, reflecting contemporary artistic trends, but it also served a more instrumental purpose. What was that purpose? Select the best answer.</legend>
<div class="field">
<input type="radio" name="input_eda078f8e3b34ea3a5929754b788563c_2_1" id="input_eda078f8e3b34ea3a5929754b788563c_2_1_choice_0" class="field-input input-radio" value="choice_0"/><label id="eda078f8e3b34ea3a5929754b788563c_2_1-choice_0-label" for="input_eda078f8e3b34ea3a5929754b788563c_2_1_choice_0" class="response-label field-label label-inline" aria-describedby="status_eda078f8e3b34ea3a5929754b788563c_2_1"> Economizing on time, ink, and printing
</label>
</div>
<div class="field">
<input type="radio" name="input_eda078f8e3b34ea3a5929754b788563c_2_1" id="input_eda078f8e3b34ea3a5929754b788563c_2_1_choice_1" class="field-input input-radio" value="choice_1"/><label id="eda078f8e3b34ea3a5929754b788563c_2_1-choice_1-label" for="input_eda078f8e3b34ea3a5929754b788563c_2_1_choice_1" class="response-label field-label label-inline" aria-describedby="status_eda078f8e3b34ea3a5929754b788563c_2_1"> Highlighting the application of cosmetics
</label>
</div>
<div class="field">
<input type="radio" name="input_eda078f8e3b34ea3a5929754b788563c_2_1" id="input_eda078f8e3b34ea3a5929754b788563c_2_1_choice_2" class="field-input input-radio" value="choice_2"/><label id="eda078f8e3b34ea3a5929754b788563c_2_1-choice_2-label" for="input_eda078f8e3b34ea3a5929754b788563c_2_1_choice_2" class="response-label field-label label-inline" aria-describedby="status_eda078f8e3b34ea3a5929754b788563c_2_1"> Emphasizing the cosmopolitanism of Shiseido&#8217;s products and clientele
</label>
</div>
<div class="field">
<input type="radio" name="input_eda078f8e3b34ea3a5929754b788563c_2_1" id="input_eda078f8e3b34ea3a5929754b788563c_2_1_choice_3" class="field-input input-radio" value="choice_3"/><label id="eda078f8e3b34ea3a5929754b788563c_2_1-choice_3-label" for="input_eda078f8e3b34ea3a5929754b788563c_2_1_choice_3" class="response-label field-label label-inline" aria-describedby="status_eda078f8e3b34ea3a5929754b788563c_2_1"> Masking the natural variation in female body types
</label>
</div>
<span id="answer_eda078f8e3b34ea3a5929754b788563c_2_1"/>
</fieldset>
<div class="indicator-container">
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<div class="xblock xblock-public_view xblock-public_view-vertical" data-request-token="0edea45051bb11f18df01209529daa73" data-course-id="course-v1:MITx+VJx+3T2018" data-block-type="vertical" data-runtime-class="LmsRuntime" data-usage-id="block-v1:MITx+VJx+3T2018+type@vertical+block@07e5c58111824314a6ae2badffc05595" data-graded="True" data-has-score="False" data-init="VerticalStudentView" data-runtime-version="1">
<h2 class="hd hd-2 unit-title">Exercise - Gallery Sorting (Optional)</h2>
<div class="vert-mod">
<div class="vert vert-0" data-id="block-v1:MITx+VJx+3T2018+type@html+block@2de682164bdd4bb9ab6865140a128baa">
<div class="xblock xblock-public_view xblock-public_view-html xmodule_display xmodule_HtmlBlock" data-request-token="0edea45051bb11f18df01209529daa73" data-course-id="course-v1:MITx+VJx+3T2018" data-block-type="html" data-runtime-class="LmsRuntime" data-usage-id="block-v1:MITx+VJx+3T2018+type@html+block@2de682164bdd4bb9ab6865140a128baa" data-graded="True" data-has-score="False" data-init="XBlockToXModuleShim" data-runtime-version="1">
<script type="json/xblock-args" class="xblock-json-init-args">
{"xmodule-type": "HTMLModule"}
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<p>
<script>// <![CDATA[
var imageNames =
['sh01_1924_a045_MagazineAd.jpg', 'sh01_1925_e008_poster.jpg',
'sh01_1926_e020_poster.jpg', 'sh01_1927_c004_poster.jpg', 'sh01_1927_c006_poster.jpg', 'sh01_1927_c008_poster.jpg', 'sh01_1927_c010_poster.jpg', 'sh01_1927_c011_poster.jpg',
'sh01_1932_c023_poster.jpg', 'sh01_1933_c031_poster.jpg', 'sh01_1933_c032_poster.jpg',
'sh01_1933_c033_poster.jpg', 'sh01_1933_c034_poster.jpg', 'sh01_1933_c037_poster.jpg', 'sh01_1933_c038_poster.jpg', 'sh01_1933_c039_poster.jpg',
'sh01_1933_c042_MagazineAd.jpg', 'sh01_1933_e038_poster.jpg', 'sh01_1933_e039_poster.jpg', 'sh01_1936_c043_MagazineAd.jpg', 'sh01_1936_d006_no1167_MagAd.jpg',
'sh01_1937_c049_MagazineAd.jpg', 'sh01_1937_e043_poster.jpg',
'sh01_1937_e044_poster.jpg', 'sh01_1938_c054_poster.jpg', 'sh01_1938_c056_poster.jpg', 'sh01_1939_c058_MagazineAd.jpg',
'sh01_1939_d009_3_MagAd.jpg', 'sh01_1939_d011_10_MagAd.jpg', 'sh01_1940_d013_5_MagAd.jpg',
'sh01_1940_e045_poster.jpg', 'sh01_1906_a013_MagazineAd.jpg', 'sh01_1914_a018_MagazineAd.jpg', 'sh01_1916_a021_MagazineAd.jpg',]; //list of image names to be messed with.
var imageCaps =
['Shiseido Cosmetics', 'Shiseido Chainstore Sales Announcement', 'Eudermine and Cold Cream', 'Hydrogen Peroxide Cucumber', 'Shiseido face powder', 'Hydrogen Peroxide Tooth Powder', 'Cold Cream', 'Shiseido Cold Cream', 'Vanishing Cream', 'Shiseido Cold Cream', 'Lemon Cream', 'Cream Shadow', 'Peroxide Cream', 'Shiseido Cold Cream', 'Shiseido Cremoline', 'Uvioline and Natoma', 'Shiseido White Powder Cream', 'Soap', 'Shiseido Cosmetics Day', 'Vanishing Cream and Hydrogen Peroxide Cucumber', 'Shiseido Hormoline', 'Shiseido Hormoline', 'Shiseido Toiletries', 'Shiseido Soap', 'Shiseido Cosmetics', 'Magazine advertisement', 'Cold Cream and Vanishing Cream', 'Shiseido Cold Cream', 'Shiseido Cold Cream', 'Shiseido Deluxe Cosmetics', 'Cosmetics', 'Hanakaede face cream', 'Hanatsubaki', 'Hanatsubaki hair oil']
function refresh(){
//everytime a tag is inserted or removed, call this to refresh what is shown. Most efficient way?
//Get values of checkboxes. Go through everyone in a for loop with vjxCounter ids? if it has any of the checked ones, keep it, otherwise hide it.
var blushcheck = $('#blushbox').prop('checked');
var eyecheck = $('#eyebox').prop('checked');
var curvecheck = $('#curvebox').prop('checked');
var camcheck = $('#cambox').prop('checked');
var reccheck = $('#recbox').prop('checked');
var nonecheck = $('#nonebox').prop('checked');
$('.vjxContainer').each(function(){
if(!blushcheck && $(this).hasClass('blush')){
$(this).fadeOut();
}
else if(!eyecheck && $(this).hasClass('eye')){
$(this).fadeOut();
}
else if(!curvecheck && $(this).hasClass('curve')){
$(this).fadeOut();
}
else if(!camcheck && $(this).hasClass('cam')){
$(this).fadeOut();
}
else if(!reccheck && $(this).hasClass('rec')){
$(this).fadeOut();
}
else if(!nonecheck && !($(this).hasClass('blush') || $(this).hasClass('eye') || $(this).hasClass('curve') || $(this).hasClass('cam') || $(this).hasClass('rec'))){
$(this).fadeOut();
}
else{
$(this).fadeIn();
}
});
}
$(document).ready(function(){
var vjxCounter = 0;
for(i in imageNames){
$('#vjxMain').append("<div class='vjxContainer' id='" + vjxCounter + "'><img src='https://files.edx.org/vjx/adSort/" + imageNames[i].slice(0,-4) + "_200.jpg' alt='" + imageCaps[i] + "'></div>");
vjxCounter += 1;
}
$('#blushbox, #eyebox, #curvebox, #cambox, #recbox, #nonebox').prop('checked', true); //everything should be checked visible to begin with
//but if any of them get checked/unchecked, need to change. Use on click? Try it.
$('#blushbox, #eyebox, #curvebox, #cambox, #recbox, #nonebox').on('click',function(){
refresh();
});
$('.vjxContainer').hover(function(){
//put on the overlay
$(this).prepend("<div id='overlay'><div id='zoomblock'><img src='https://files.edx.org/vjx/vjxZoomIcon.png'/></div><div id='blushtag'>Blush</div><div id='eyetag'>Eyes</div><div id='curvetag'>S-Curve</div><div id='camtag'>Camellia</div><div id='rectag'>Product</div></div>");
//I think things that need to happen on any of the above hovers have to happen here.
//start with zooming?
$('#zoomblock img').hover(function(){
//animate a zoomy zoom!
$(this).stop(); //keep the animations from stacking
$(this).animate({'width': '55px', 'height': '55px'},100);
$('#zoomblock').on('click',function(){
$('#lightbox').remove();
//get image somehow, go up and back down.
var toZoom = $(this).parents('.vjxContainer').children('img').attr('src'); //got it!
//open a lightbox? Sure, let's do that.
$('#vjxMain').prepend("<div id='lightbox'>Click to Close<img src='" + toZoom.slice(0,-8) + ".jpg'/></div>");
$('#lightbox').on('click',function(e){
//if lightbox is open and you click somewhere, close it. Prevent defaults?
$('#lightbox').remove();
});
});
}, function(){
$(this).stop(); //keep the animations from stacking
$(this).animate({'width': '48px', 'height': '48px'},100);
});
//
//pretty label hover animation
$('#blushtag, #eyetag, #curvetag, #camtag, #rectag').hover(function(){
$(this).css('color','black');
},function(){
$(this).css('color','white');
});
//need a generic function to add the label
$('#blushtag, #eyetag, #curvetag, #camtag, #rectag').click(function(){
var id = $(this).attr('id').slice(0,-3);
//add classes to indicate that it is labelled and which label it is. Toggle if it's already there. Let other labels be.
$(this).parents('.vjxContainer').toggleClass(id);
//add pretty label tab based on right css color, size, absolute location.
//first kill it if it is already there
var checkClass = "." + $(this).attr('id');
if($(this).parents('.vjxContainer').children(checkClass).length){ //how to test if element exists: Does it have a length?
$(this).parents('.vjxContainer').children(checkClass).animate({'width':'62px'},100,function(){$(this).parents('.vjxContainer').children().remove(checkClass);});
}
else{
var newLabel = "<div class='" + $(this).attr('id') + "'></div>";
//the above makes a new div with the class x-tag instead of the id x-tag. Both have been given the same css, but only the id will ever animate, and the class is wider
//now add it to the container
$(this).parents('.vjxContainer').append(newLabel);
$(this).parents('.vjxContainer').children(checkClass).animate({'width':'92px'},100);
}
refresh(); //refresh page proper
});
},function(){
$(this).children('#overlay').remove();
});
});
// ]]></script>
</p>
<style><!--
.vjxContainer, #display{
display:inline-block;
width:230px;
height:200px;
margin:5px 5px 5px 5px;
border-radius:5px;
position:relative;
font-family:'open sans';
vertical-align:top;
}
.vjxContainer > img{
position:relative;
z-index:100;
margin-right:30px;
float:right;
}
#lightbox {
position:fixed;
width:100%;
height:600px;
background:url('https://files.edx.org/vjx/overlay.png') repeat;
font-family:'open sans';
text-align:center;
font-weight:bold;
color:white;
top:5px;
z-index:999;
left:0;
right:0;
top:0;
bottom:0;
margin:auto;
}
#lightbox img{
position:absolute;
max-width:93%;
max-height:93%;
top:0;
bottom:0;
left:0;
right:0;
margin:auto;
}
#overlay{
background-image:url('https://files.edx.org/vjx/overlayLite.png');
position:absolute;
width:200px;
height:200px;
z-index:900;
border-radius:5px;
left:0px;
}
#zoomblock{
float:left;
width:48px;
height:48px;
left:0px;
cursor:pointer;
overflow:visible;
}
#zoomblock img{
height: 48px;
width: 48px;
}
#blushtag, #eyetag, #curvetag, #camtag, #rectag{
position:absolute;
left:62px;
width:130px;
font-family:'open sans';
font-size:16px;
font-weight:bold;
text-align:right;
color:white;
border-radius:5px;
padding-right:5px;
}
.blushtag, .eyetag, .curvetag, .camtag, .rectag{
position:absolute;
left:130px;
width:62px;
border-radius:5px;
padding-right:5px;
border: 2px black;
}
#blushtag, .blushtag{
top:2px;
height:22px;
background-color:#FFAD33;
cursor:pointer;
border: 2px black;
border-style: dashed dotted dashed dotted;
}
#eyetag, .eyetag{
top:30px;
height:22px;
background-color:#8AE65C;
cursor:pointer;
border: 2px dotted black;
}
#curvetag, .curvetag{
top:58px;
height: 22px;
background-color:#47D1FF;
cursor:pointer;
border: 2px dashed black;
}
#camtag, .camtag{
top:86px;
height:22px;
background-color:#C296FF;
cursor:pointer;
border: 2px black;
border-style: dotted solid dotted solid;
}
#rectag, .rectag{
top:114px;
height:22px;
background-color:#E271C6;
cursor:pointer;
border: 2px solid black;
}
#vjxMain{
-webkit-touch-callout: none;
-webkit-user-select: none;
-khtml-user-select: none;
-moz-user-select: none;
-ms-user-select: none;
user-select: none;
}
--></style>
<div id="vjxHeader">
<h3>Gallery Sorting - Exercise (Optional)</h3>
<p>Now, sort the following gallery of images using the given categories. Look closely at each image in the gallery, and then select the tag or tags that best describe the image. There are no “correct” answers, and images may fall into more than one category. Remember that we are trying to sort the whole set into smaller discrete units—so try to select the tag that seems most apt. General questions about the gallery and the way you sorted it follow.</p>
<p>The categories with which you should tag each image are:</p>
<p><strong>Blush:</strong> is the use of blush a prominent part of the image?</p>
<p><strong>Eyes:</strong> are the eyes a focal point of the image?</p>
<p><strong>S-curve:</strong> do the composition, lettering, figures, etc., resemble the letter “S”?</p>
<p><strong>Camellia:</strong> does the camellia logo appear in some form in the image?</p>
<p><strong>Product:</strong> is the product being advertised shown in the image?</p>
</div>
<div id="vjxMain">
<div id="display">Show Images of:<br /> <input type="checkbox" id="blushbox" />Blush<br /> <input type="checkbox" id="eyebox" />Eyes<br /> <input type="checkbox" id="curvebox" />S-curve<br /> <input type="checkbox" id="cambox" />Camellia<br /> <input type="checkbox" id="recbox" />Product<br /> <input type="checkbox" id="nonebox" />Unlabelled</div>
</div>
<p>Now that you’ve made your choices, go back to the top and use the check boxes to display your results and look at the patterns and variations. After you do so, respond to the three poll questions below. There are no correct answers. How do your answers compare to your fellow students’ responses?</p>
</div>
</div>
<div class="vert vert-1" data-id="block-v1:MITx+VJx+3T2018+type@poll+block@ca35dadad1204f8cb315d929ed35644e">
<div class="xblock xblock-public_view xblock-public_view-poll" data-request-token="0edea45051bb11f18df01209529daa73" data-course-id="course-v1:MITx+VJx+3T2018" data-block-type="poll" data-runtime-class="LmsRuntime" data-usage-id="block-v1:MITx+VJx+3T2018+type@poll+block@ca35dadad1204f8cb315d929ed35644e" data-graded="True" data-has-score="False" data-init="PollBlock" data-runtime-version="1">
<script class="poll-results-template" type="text/html">
<h3 class="poll-header">{{display_name}}</h3>
<div class="poll-question">{{{question}}}</div>
<div class="poll-results-wrapper" role="radiogroup" tabindex="0">
<h4 class="poll-header">{{gettext "Results" }}</h4>
<ul class="poll-answers-results poll-results {{~#if any_img}} has-images{{/if}}">
{{#each tally}}
<li class="poll-result">
<div class="poll-result-input-container">
<input id="answer-{{key}}-{{../block_id}}" type="radio" disabled {{#if choice}}checked{{/if}} />
</div>
{{~#if ../any_img~}}
<div class="poll-image result-image">
<label for="answer-{{key}}-{{../block_id}}" class="poll-image-label">
{{#if img}}
<img src="{{img}}" alt="{{img_alt}}"/>
{{/if}}
</label>
</div><div class="percentage-gauge-background"></div>
{{~/if~}}
<div class="percentage-gauge-container">
<div class="percentage-gauge" style="width:{{percent}}%;"></div>
<label class="poll-answer-label" for="answer-{{key}}-{{../block_id}}">{{{answer}}}</label>
</div>
<div class="poll-percent-container">
<span class="poll-percent-display{{#if leader}} poll-top-choice{{/if}}">{{percent}}%</span>
</div>
</li>
{{/each}}
</ul>
<input class="input-main" type="button" name="poll-submit" value="{{gettext "Submit"}}" disabled>
<div class="poll-footnote">
{{interpolate (ngettext "Results gathered from {total} respondent." "Results gathered from {total} respondents." total) total=total}}
</div>
{{#if feedback}}
<hr />
<h3 class="poll-header">{{gettext "Feedback" }}</h3>
<div class="poll-feedback">
{{{feedback}}}
</div>
{{/if}}
</div>
</script>
<div class="poll-block themed-xblock" data-private=""
data-can-vote="1">
<div class="poll-block-form-wrapper">
<h3 class="poll-header">Poll 7.2</h3>
<form>
<fieldset class="poll-container">
<legend class="poll-question">
<p>Look at the images in each of your categories. In which category are the images most effective at drawing the viewer’s attention to cosmetics?</p>
</legend>
<div class="poll-answers">
<div class="poll-answer">
<div class="poll-input-container">
<input type="radio" name="choice" id="poll-ca35dadad1204f8cb315d929ed35644e-answer-R" value="R"
/>
</div>
<label class="poll-answer-text" for="poll-ca35dadad1204f8cb315d929ed35644e-answer-R"><p>Blush</p></label>
</div>
<div class="poll-answer">
<div class="poll-input-container">
<input type="radio" name="choice" id="poll-ca35dadad1204f8cb315d929ed35644e-answer-B" value="B"
/>
</div>
<label class="poll-answer-text" for="poll-ca35dadad1204f8cb315d929ed35644e-answer-B"><p>Camellia</p></label>
</div>
<div class="poll-answer">
<div class="poll-input-container">
<input type="radio" name="choice" id="poll-ca35dadad1204f8cb315d929ed35644e-answer-G" value="G"
/>
</div>
<label class="poll-answer-text" for="poll-ca35dadad1204f8cb315d929ed35644e-answer-G"><p>Eyes</p></label>
</div>
<div class="poll-answer">
<div class="poll-input-container">
<input type="radio" name="choice" id="poll-ca35dadad1204f8cb315d929ed35644e-answer-O" value="O"
/>
</div>
<label class="poll-answer-text" for="poll-ca35dadad1204f8cb315d929ed35644e-answer-O"><p>S-curve</p></label>
</div>
<div class="poll-answer">
<div class="poll-input-container">
<input type="radio" name="choice" id="poll-ca35dadad1204f8cb315d929ed35644e-answer-1468079547621" value="1468079547621"
/>
</div>
<label class="poll-answer-text" for="poll-ca35dadad1204f8cb315d929ed35644e-answer-1468079547621"><p>Product</p></label>
</div>
</div>
</fieldset>
<input class="input-main" type="button" name="poll-submit" value="Submit" disabled/>
</form>
<div class="poll-voting-thanks
poll-hidden">
<span>Thank you.</span>
</div>
</div>
</div>
</div>
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<h3 class="poll-header">Poll 7.3</h3>
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<p>In which category are the images most effective at conveying a sense of sophistication and cosmopolitanism?</p>
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<p>In which category are the images most effective at expressing aspirations to luxury?</p>
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<p>All images in the above gallery are <a href="http://creativecommons.org/licenses/by-nc-sa/2.5/" target="[object Object]">CC BY NC SA</a>, and can be found on the Visualizing Cultures website by clicking on the image number. From top to bottom, left to right:</p>
<p><em>Shiseido Cosmetics</em>. 1924. Magazine advertisement. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1924_a045_MagazineAd.htm" target="[object Object]">sh01_1924_a045_MagazineAd</a>]</p>
<p><em>Shiseido Chainstore Sales Announcement</em>. 1925. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1925_e008_poster.htm" target="[object Object]">sh01_1925_e008_poster</a>]</p>
<p><em>Eudermine and Cold Cream</em>. 1926. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1926_e020_poster.htm" target="[object Object]">sh01_1926_e020_poster</a>]</p>
<p><em>Hydrogen Peroxide Cucumber</em>. 1927. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1927_c004_poster.htm" target="[object Object]">sh01_1927_c004_poster</a>]</p>
<p><em>Shiseido face powder</em>. 1927. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1927_c006_poster.htm" target="[object Object]">sh01_1927_c006_poster</a>]</p>
<p>Sawa Reika. <em>Hydrogen Peroxide Tooth Powder</em>. 1927. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1927_c008_poster.htm" target="[object Object]">sh01_1927_c008_poster</a>]</p>
<p><em>Cold Cream</em>. 1927. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1927_c010_poster.htm" target="[object Object]">sh01_1927_c010_poster</a>]</p>
<p><em>Shiseido Cold Cream</em>. 1927. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1927_c011_poster.htm" target="[object Object]">sh01_1927_c011_poster</a>]</p>
<p><em>Vanishing Cream</em>. 1932. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1932_c023_poster.htm" target="[object Object]">sh01_1932_c023_poster</a>]</p>
<p><em>Shiseido Cold Cream</em>. 1933. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1933_c031_poster.htm" target="[object Object]">sh01_1933_c031_poster</a>]</p>
<p><em>Lemon Cream</em>. 1933. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1933_c032_poster.htm" target="[object Object]">sh01_1933_c032_poster</a>]</p>
<p><em>Cream Shadow</em>. 1933. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1933_c033_poster.htm" target="[object Object]">sh01_1933_c033_poster</a>]</p>
<p><em>Peroxide Cream</em>. 1933. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1933_c034_poster.htm" target="[object Object]">sh01_1933_c034_poster</a>]</p>
<p><em>Shiseido Cold Cream</em>. 1933. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1933_c037_poster.htm" target="[object Object]">sh01_1933_c037_poster</a>]</p>
<p><em>Shiseido Cremoline</em>. 1933. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1933_c038_poster.htm" target="[object Object]">sh01_1933_c038_poster</a>]</p>
<p><em>Uvioline and Natoma</em>. 1933. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1933_c039_poster.htm" target="[object Object]">sh01_1933_c039_poster</a>]</p>
<p><em>Shiseido White Powder Cream</em>. 1933. Magazine advertisement. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1933_c042_MagazineAd.htm" target="[object Object]">sh01_1933_c042_MagazineAd</a>]</p>
<p><em>Soap</em>. 1933. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1933_e038_poster.htm" target="[object Object]">sh01_1933_e038_poster</a>]</p>
<p><em>Shiseido Cosmetics Day</em>. 1933. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1933_e039_poster.htm" target="[object Object]">sh01_1933_e039_poster</a>]</p>
<p><em>Vanishing Cream and Hydrogen Peroxide Cucumber</em>. 1936. Magazine advertisement. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1936_c043_MagazineAd.htm" target="[object Object]">sh01_1936_c043_MagazineAd</a>]</p>
<p><em>Shiseido Hormoline</em>. 1936. Magazine advertisement. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1936_d006_no1167_MagAd.htm" target="[object Object]">sh01_1936_d006_no1167_MagAd</a>]</p>
<p><em>Shiseido Hormoline</em>. 1937. Magazine advertisement. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1937_c049_MagazineAd.htm" target="[object Object]">sh01_1937_c049_MagazineAd</a>]</p>
<p><em>Shiseido Toiletries</em>. 1937. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1937_e043_poster.htm" target="[object Object]">sh01_1937_e043_poster</a>]</p>
<p><em>Shiseido Soap</em>. 1937. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1937_e044_poster.htm" target="[object Object]">sh01_1937_e044_poster</a>]</p>
<p><em>Shiseido Cosmetics</em>. 1938. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1938_c054_poster.htm" target="[object Object]">sh01_1938_c054_poster</a>]</p>
<p>1938. Magazine advertisement. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1938_c056_poster.htm" target="[object Object]">sh01_1938_c056_poster</a>]</p>
<p><em>Cold Cream and Vanishing Cream</em>. 1939. Magazine advertisment. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1939_c058_MagazineAd.htm" target="[object Object]">sh01_1939_c058_MagazineAd</a>]</p>
<p><em>Shiseido Cold Cream</em>. 1939. Magazine advertisement. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1939_d009_3_MagAd.htm" target="[object Object]">sh01_1939_d009_3_MagAd</a>]</p>
<p><em>Shiseido Cold Cream</em>. 1939. Magazine advertisement. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1939_d011_10_MagAd.htm" target="[object Object]">sh01_1939_d011_10_MagAd</a>]</p>
<p><em>Shiseido Deluxe Cosmetics</em>. 1940. Magazine advertisement. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1940_d013_5_MagAd.htm" target="[object Object]">sh01_1940_d013_5_MagAd</a>]</p>
<p><em>Cosmetics</em>. 1940. Poster. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1940_e045_poster.htm" target="[object Object]">sh01_1940_e045_poster</a>]</p>
<p><em>Hanakaede face cream</em>. 1906. Magazine advertisement. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1906_a013_MagazineAd.htm" target="[object Object]">sh01_1906_a013_MagazineAd</a>]</p>
<p><em>Hanatsubaki</em>. 1914. Magazine advertisement. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1914_a018_MagazineAd.htm" target="[object Object]">sh01_1914_a018_MagazineAd</a>]</p>
<p><em>Hanatsubaki hair oil</em>. 1916. Advertisement in <em>Shin Engei Magazine</em>. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh01_1875_1941_ads/pages/sh01_1916_a021_MagazineAd.htm" target="[object Object]">sh01_1916_a021_MagazineAd</a>]</p>
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