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<h2 class="hd hd-2 unit-title">Introduction</h2>
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<p>Is Just Banking profitable? Is there a trade-off between mission-driven banking and producing a financial return? How much profit is acceptable for a Just Bank? These are questions we hear frequently when we introduce the concept of Just Banking. In this section, we will attempt to address these questions and explore the dynamic relationship between running a business and producing a positive impact.</p>
<p>Click ahead for more.</p>
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<h2 class="hd hd-2 unit-title">Voices from the Field: Tamara Vrooman</h2>
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<p><!--StartFragment--> <!--EndFragment--></p>
<p style="margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; text-align: left; direction: ltr; unicode-bidi: embed; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging;">In this video, we interview Tamara Vrooman, President & CEO of Vancity Credit Union, who has interesting insights about the relationship between profitability and Just Banking.</p>
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<h3 class="hd hd-2">Interview with Tamara Vrooman</h3>
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<p><strong>Biography</strong></p>
<p>As President & Chief Executive Officer of Vancity, Canada's largest community credit union, Tamara Vrooman believes banking has a vital role in developing a healthy society -- building the well-being of people and, at the same time, ensuring the long-term sustainability of the communities in which they live and work. This summarizes Vancity's vision of <em>redefining wealth</em>.</p>
<p><a href="https://www.vancity.com/AboutVancity/GovernanceAndLeadership/LeadershipTeam/CEOBiography/" target="[object Object]">Read more</a></p>
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<h2 class="hd hd-2 unit-title">Profit vs. Mission</h2>
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<p>Are Just Banks profitable? Is there a tradeoff between financial return and mission? Expanding on what we heard from Tamara Vrooman, we continue to explore the dynamic relationship between profitability and mission in the video below. </p>
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</div>
</div>
</div>
</div>
</div>