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<h2 class="hd hd-2 unit-title">4.5.1 Readings</h2>
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<p><span style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><img src="/assets/courseware/v1/c29c787889a4801e4c954dff9440b547/asset-v1:MITx+11.550x+1T2021+type@asset+block/Screen_Shot_2020-04-17_at_11.28.45_AM.png" alt="" width="81" height="51" /></span></p>
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<p><strong>Suggested readings:</strong></p>
<p><span style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><a href="http://static1.squarespace.com/static/5ede14d10cd4933b1b584db1/5ef9ecedd470e2761104a10e/5ef9ecf3d470e2761104a2c6/1593437427053/Behavioural-economics-and-its-implications-for-transport2012.pdf?format=original" target="[object Object]">Behavioural economics and its implications for transport.</a> via Journal of Transport Geography<span style="left: 329.249px; top: 162.111px; font-size: 12pt; transform: scaleX(1.19146);"></span></span></p>
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<p class="layoutArea"><span style="font-size: 12pt;"><a href="https://pdfs.semanticscholar.org/0f7d/4e0bc976c8b28011cb4ffe7334181721cfe9.pdf" target="[object Object]">From Homo Economicus to Homo Sapiens</a></span><span style="font-size: 12pt;"> via Journal of Economic Perspectives</span><span 23="" 243px=""><br /> </span></p>
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<p><strong>Additional readings:</strong></p>
<p>Nudge (book) by <span class="LrzXr kno-fv">Richard Thaler & Cass Sunstein</span></p>
<p><span class="LrzXr kno-fv"><a href="https://dusp.mit.edu/transportation/project/emotional-travel-pride-dependence-and-social-bias" target="[object Object]">Project Emotional Travel: Pride, Dependence and Social Bias</a></span></p>
<p><span class="LrzXr kno-fv"><a href="https://usa.streetsblog.org/2019/08/29/all-the-ways-u-s-transport-system-is-biased-against-women/" target="[object Object]">How our Transport System is Biased Against Women</a></span></p>
<p><span class="LrzXr kno-fv"><a href="https://www.sutp.org/publications/sustainable-mobility-getting-people-on-board/" target="[object Object]">SUTP Module - Sustainable Mobility: Getting People on Board</a></span></p>
<p><a href="https://www.bcg.com/publications/2020/influencing-mobility-behaviors-what-drives-drivers" target="[object Object]"><span class="LrzXr kno-fv">What drives drivers? How to influence mobility behaviors</span></a></p>
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<p><span class="LrzXr kno-fv"><span style="caret-color: #000000; color: #000000;"></span><br class="Apple-interchange-newline" style="caret-color: #000000; color: #000000;" /></span></p>
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