Visualizing Japan (1850s-1930s): Westernization, Protest, Modernity

<div class="xblock xblock-public_view xblock-public_view-vertical" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="vertical" data-has-score="False" data-usage-id="block-v1:MITx+VJx+3T2018+type@vertical+block@f14d6156d066465ba391096455927e20" data-init="VerticalStudentView" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <h2 class="hd hd-2 unit-title">Introduction: Cosmopolitan Ginza</h2> <div class="vert-mod"> <div class="vert vert-0" data-id="block-v1:MITx+VJx+3T2018+type@html+block@6326a23f82054a8196e8cc9d35523d4e"> <div class="xblock xblock-public_view xblock-public_view-html xmodule_display xmodule_HtmlBlock" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="html" data-has-score="False" data-usage-id="block-v1:MITx+VJx+3T2018+type@html+block@6326a23f82054a8196e8cc9d35523d4e" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "HTMLModule"} </script> <h3>Cosmopolitan Ginza</h3> <p>Today we will explore the sophisticated cosmopolitanism of Ginza, the commercial heart of interwar Tokyo and site of Shiseido’s headquarters.</p> </div> </div> <div class="vert vert-1" data-id="block-v1:MITx+VJx+3T2018+type@html+block@11ba2a5457d4455fa634c905fdf8036b"> <div class="xblock xblock-public_view xblock-public_view-html xmodule_display xmodule_HtmlBlock" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="html" data-has-score="False" data-usage-id="block-v1:MITx+VJx+3T2018+type@html+block@11ba2a5457d4455fa634c905fdf8036b" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "HTMLModule"} </script> <figure> <p><img src="https://files.edx.org/vjx/sh05_1927_bk123_book.jpg" alt="two women, one in Japanese attire the other in Western attire, standing on busy Ginza street with cars; building with Shiseido name behind them" /></p> <figcaption> <p>Suwa Kanenori. "Ginza Scene" from pamphlet <em>Lady's Handbook</em>. 1927. Drawing. Shiseido Corporate Museum, Kakegawa. <a href="http://creativecommons.org/licenses/by-nc-sa/2.5/" target="[object Object]">CC BY NC SA</a>. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh05_scans/pages/sh05_1927_bk123_book.htm" target="[object Object]">sh05_1927_bk123_book</a>]</p> </figcaption></figure> </div> </div> </div> </div>

<div class="xblock xblock-public_view xblock-public_view-vertical" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="vertical" data-has-score="False" data-usage-id="block-v1:MITx+VJx+3T2018+type@vertical+block@5af439f24a3b4951b024efbc9052c4d9" data-init="VerticalStudentView" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <h2 class="hd hd-2 unit-title">Parasol Girls in the Ginza, Ginza Exercise</h2> <div class="vert-mod"> <div class="vert vert-0" data-id="block-v1:MITx+VJx+3T2018+type@html+block@fc7fc809263d4024a91cacd08c48abfb"> <div class="xblock xblock-public_view xblock-public_view-html xmodule_display xmodule_HtmlBlock" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="html" data-has-score="False" data-usage-id="block-v1:MITx+VJx+3T2018+type@html+block@fc7fc809263d4024a91cacd08c48abfb" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "HTMLModule"} </script> <h3 class="MsoNormal">Ginza</h3> <p class="MsoNormal">Ginza—a stone’s throw from Hibiya Park, site of the 1905 riots—became the heart of modern Tokyo. In the early Meiji period, the district was rebuilt in brick to demonstrate Japan’s commitment to modernization. Although rebuilt many times thereafter, it retained its reputation as the center of modern commercial culture, earning comparisons with Regent’s Street in London and the Champs Élysées in Paris. </p> <p class="MsoNormal">    </p> <p class="MsoNormal">Shiseido established its headquarters and flagship shops in the center of Ginza. To give you a sense of the area during the interwar period, watch this short promotional clip of Shiseido’s “parasol girls” walking through the Ginza.<o:p></o:p></p> </div> </div> <div class="vert vert-1" data-id="block-v1:MITx+VJx+3T2018+type@video+block@0a0d5b1026a144fab7c649b9a1058c0b"> <div class="xblock xblock-public_view xblock-public_view-video xmodule_display xmodule_VideoBlock" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="video" data-has-score="False" data-usage-id="block-v1:MITx+VJx+3T2018+type@video+block@0a0d5b1026a144fab7c649b9a1058c0b" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "Video"} </script> <h3 class="hd hd-2">Lecture 7.5: Parasol Girls</h3> <div id="video_0a0d5b1026a144fab7c649b9a1058c0b" class="video closed" data-metadata='{"autoplay": false, "speed": null, "duration": null, "generalSpeed": 1.0, "lmsRootURL": "https://openlearninglibrary.mit.edu", "ytTestTimeout": 1500, "showCaptions": "true", "savedVideoPosition": 0.0, "completionEnabled": false, "ytMetadataEndpoint": "", "sources": ["https://d2f1egay8yehza.cloudfront.net/har-vjx/HARVJXXXT214-V010100_100.mp4", "https://d2f1egay8yehza.cloudfront.net/har-vjx/HARVJXXXT214-V010100_100.webm"], "autohideHtml5": false, "autoAdvance": false, "transcriptAvailableTranslationsUrl": "/courses/course-v1:MITx+VJx+3T2018/xblock/block-v1:MITx+VJx+3T2018+type@video+block@0a0d5b1026a144fab7c649b9a1058c0b/handler/transcript/available_translations", "end": 0.0, "saveStateUrl": "/courses/course-v1:MITx+VJx+3T2018/xblock/block-v1:MITx+VJx+3T2018+type@video+block@0a0d5b1026a144fab7c649b9a1058c0b/handler/xmodule_handler/save_user_state", "saveStateEnabled": false, "completionPercentage": 0.95, "ytApiUrl": "https://www.youtube.com/iframe_api", "captionDataDir": null, "transcriptLanguages": {"en": "English"}, "publishCompletionUrl": "/courses/course-v1:MITx+VJx+3T2018/xblock/block-v1:MITx+VJx+3T2018+type@video+block@0a0d5b1026a144fab7c649b9a1058c0b/handler/publish_completion", "recordedYoutubeIsAvailable": true, "start": 0.0, "transcriptLanguage": "en", "transcriptTranslationUrl": "/courses/course-v1:MITx+VJx+3T2018/xblock/block-v1:MITx+VJx+3T2018+type@video+block@0a0d5b1026a144fab7c649b9a1058c0b/handler/transcript/translation/__lang__", "prioritizeHls": false, "streams": "", "poster": null}' data-bumper-metadata='null' data-autoadvance-enabled="False" data-poster='null' tabindex="-1" > <div class="focus_grabber first"></div> <div class="tc-wrapper"> <div class="video-wrapper"> <span tabindex="0" class="spinner" aria-hidden="false" aria-label="Loading video player"></span> <span tabindex="-1" class="btn-play fa fa-youtube-play fa-2x is-hidden" aria-hidden="true" aria-label="Play video"></span> <div class="video-player-pre"></div> <div class="video-player"> <div id="0a0d5b1026a144fab7c649b9a1058c0b"></div> <h4 class="hd hd-4 video-error is-hidden">No playable video sources found.</h4> <h4 class="hd hd-4 video-hls-error is-hidden"> Your browser does not support this video format. Try using a different browser. </h4> </div> <div class="video-player-post"></div> <div class="closed-captions"></div> <div class="video-controls is-hidden"> <div> <div class="vcr"><div class="vidtime">0:00 / 0:00</div></div> <div class="secondary-controls"></div> </div> </div> </div> </div> <div class="focus_grabber last"></div> <h3 class="hd hd-4 downloads-heading sr" id="video-download-transcripts_0a0d5b1026a144fab7c649b9a1058c0b">Downloads and transcripts</h3> <div class="wrapper-downloads" role="region" aria-labelledby="video-download-transcripts_0a0d5b1026a144fab7c649b9a1058c0b"> <div class="wrapper-download-transcripts"> <h4 class="hd hd-5">Transcripts</h4> <ul class="list-download-transcripts"> <li class="transcript-option"> <a class="btn btn-link" href="/courses/course-v1:MITx+VJx+3T2018/xblock/block-v1:MITx+VJx+3T2018+type@video+block@0a0d5b1026a144fab7c649b9a1058c0b/handler/transcript/download" data-value="srt">Download SubRip (.srt) file</a> </li> <li class="transcript-option"> <a class="btn btn-link" href="/courses/course-v1:MITx+VJx+3T2018/xblock/block-v1:MITx+VJx+3T2018+type@video+block@0a0d5b1026a144fab7c649b9a1058c0b/handler/transcript/download" data-value="txt">Download Text (.txt) file</a> </li> </ul> </div> </div> </div> </div> </div> <div class="vert vert-2" data-id="block-v1:MITx+VJx+3T2018+type@html+block@11d96d21e4cb45ad82694d055ea0f9a4"> <div class="xblock xblock-public_view xblock-public_view-html xmodule_display xmodule_HtmlBlock" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="html" data-has-score="False" data-usage-id="block-v1:MITx+VJx+3T2018+type@html+block@11d96d21e4cb45ad82694d055ea0f9a4" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "HTMLModule"} </script> <h3>Ginza Drag-and-Drop Exercise (Optional)</h3> <p>The brief clip gives a good sense of the liveliness of the Ginza district. The drawing below, titled “A Guide to the Ginza Shiseido,” presents the Shiseido ice-cream parlor (on the left) and cosmetics store (on the right). We have identified nine things that made Shiseido’s flagship store and its Ginza environs modern: can you find them? Drag them to the correct boxes.</p> <p><iframe src="https://studio.edx.org/c4x/VJx/VJx/asset/ginzaDrag.html" alt="two Shiseido buildings on opposite sides of street intersection; Japanese flag above one building" width="100%" height="900" marginwidth="0" marginheight="0" frameborder="0" scrolling="yes">You need an iFrame capable browser to view this.</iframe></p> <p><em>Shiseido Ginza Guide.</em> 1928. Pamphlet. Shiseido Corporate Archive. <a href="http://creativecommons.org/licenses/by-nc-sa/2.5/" target="[object Object]">CC BY NC SA</a>. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh04_stores/pages/sh04_1928_002_pamphlet.htm" target="[object Object]">sh04_1928_002_pamphlet</a>]</p> </div> </div> <div class="vert vert-3" data-id="block-v1:MITx+VJx+3T2018+type@html+block@216967fadf6643279c3bc985f4196c82"> <div class="xblock xblock-public_view xblock-public_view-html xmodule_display xmodule_HtmlBlock" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="html" data-has-score="False" data-usage-id="block-v1:MITx+VJx+3T2018+type@html+block@216967fadf6643279c3bc985f4196c82" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "HTMLModule"} </script> <h3>Checkboxes</h3> <p>Luckily, a few photographs survive that depict both the exteriors and the interiors of these two buildings. Can you identify which image corresponds to which building? Use visual clues from the drawing above, and also imagine what an ice-cream parlor and cosmetics shop might have looked like in the 1920s and 30s.</p> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody> <tr> <td width="50%">Image 1<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh04_stores/images/sh04_1928_024_Cosmetics.jpg" class="modal-content"><img src="https://files.edx.org/vjx/sh04/sh04_1928_024_Cosmetics.jpg" alt="outside view of Shiseido building, Ginza" /></a></td> <td width="50%">Image 2<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh04_stores/images/sh04_1928_013_Parlor.jpg" class="modal-content"><img src="https://files.edx.org/vjx/sh04/sh04_1928_013_ParlorOpening.jpg" alt="Shiseido ice cream parlor at time of opening" /></a></td> </tr> <tr> <td>Image 3<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh04_stores/images/sh04_1938_012_CosStore.jpg" class="modal-content"><img src="https://files.edx.org/vjx/sh04/sh04_1938_012_CosStore.jpg" alt="first floor of Shiseido cosmetics store" /></a></td> <td>Image 4<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh04_stores/images/sh04_1935-40_025_parlor.jpg" class="modal-content"><img src="https://files.edx.org/vjx/sh04/sh04_1935-40_025_parlor.jpg" alt="interior of Shiseido ice cream parlor" /></a></td> </tr> </tbody> </table> <p></p> </div> </div> <div class="vert vert-4" data-id="block-v1:MITx+VJx+3T2018+type@problem+block@7957814ed5fb48838e330faef28e726d"> <div class="xblock xblock-public_view xblock-public_view-problem xmodule_display xmodule_ProblemBlock" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="problem" data-has-score="True" data-usage-id="block-v1:MITx+VJx+3T2018+type@problem+block@7957814ed5fb48838e330faef28e726d" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "Problem"} </script> <div id="problem_7957814ed5fb48838e330faef28e726d" class="problems-wrapper" role="group" aria-labelledby="7957814ed5fb48838e330faef28e726d-problem-title" data-problem-id="block-v1:MITx+VJx+3T2018+type@problem+block@7957814ed5fb48838e330faef28e726d" data-url="/courses/course-v1:MITx+VJx+3T2018/xblock/block-v1:MITx+VJx+3T2018+type@problem+block@7957814ed5fb48838e330faef28e726d/handler/xmodule_handler" data-problem-score="0" data-problem-total-possible="1" data-attempts-used="0" data-content=" <h3 class="hd hd-3 problem-header" id="7957814ed5fb48838e330faef28e726d-problem-title" aria-describedby="block-v1:MITx+VJx+3T2018+type@problem+block@7957814ed5fb48838e330faef28e726d-problem-progress" tabindex="-1"> Checkboxes </h3> <div class="problem-progress" id="block-v1:MITx+VJx+3T2018+type@problem+block@7957814ed5fb48838e330faef28e726d-problem-progress"></div> <div class="problem"> <div> <p>Refer to the images above. Which two images correspond to the <em>cosmetics shop?</em></p> <div class="wrapper-problem-response" tabindex="-1" aria-label="Question 1" role="group"><div class="choicegroup capa_inputtype" id="inputtype_7957814ed5fb48838e330faef28e726d_2_1"> <fieldset aria-describedby="status_7957814ed5fb48838e330faef28e726d_2_1"> <div class="field"> <input type="checkbox" name="input_7957814ed5fb48838e330faef28e726d_2_1[]" id="input_7957814ed5fb48838e330faef28e726d_2_1_choice_0" class="field-input input-checkbox" value="choice_0"/><label id="7957814ed5fb48838e330faef28e726d_2_1-choice_0-label" for="input_7957814ed5fb48838e330faef28e726d_2_1_choice_0" class="response-label field-label label-inline" aria-describedby="status_7957814ed5fb48838e330faef28e726d_2_1"> Image 1 </label> </div> <div class="field"> <input type="checkbox" name="input_7957814ed5fb48838e330faef28e726d_2_1[]" id="input_7957814ed5fb48838e330faef28e726d_2_1_choice_1" class="field-input input-checkbox" value="choice_1"/><label id="7957814ed5fb48838e330faef28e726d_2_1-choice_1-label" for="input_7957814ed5fb48838e330faef28e726d_2_1_choice_1" class="response-label field-label label-inline" aria-describedby="status_7957814ed5fb48838e330faef28e726d_2_1"> Image 2 </label> </div> <div class="field"> <input type="checkbox" name="input_7957814ed5fb48838e330faef28e726d_2_1[]" id="input_7957814ed5fb48838e330faef28e726d_2_1_choice_2" class="field-input input-checkbox" value="choice_2"/><label id="7957814ed5fb48838e330faef28e726d_2_1-choice_2-label" for="input_7957814ed5fb48838e330faef28e726d_2_1_choice_2" class="response-label field-label label-inline" aria-describedby="status_7957814ed5fb48838e330faef28e726d_2_1"> Image 3 </label> </div> <div class="field"> <input type="checkbox" name="input_7957814ed5fb48838e330faef28e726d_2_1[]" id="input_7957814ed5fb48838e330faef28e726d_2_1_choice_3" class="field-input input-checkbox" value="choice_3"/><label id="7957814ed5fb48838e330faef28e726d_2_1-choice_3-label" for="input_7957814ed5fb48838e330faef28e726d_2_1_choice_3" class="response-label field-label label-inline" aria-describedby="status_7957814ed5fb48838e330faef28e726d_2_1"> Image 4 </label> </div> <span id="answer_7957814ed5fb48838e330faef28e726d_2_1"/> </fieldset> <div class="indicator-container"> <span class="status unanswered" id="status_7957814ed5fb48838e330faef28e726d_2_1" data-tooltip="Not yet answered."> <span class="sr">unanswered</span><span class="status-icon" aria-hidden="true"/> </span> </div> </div></div> </div> <div class="action"> <input type="hidden" name="problem_id" value="Checkboxes" /> <div class="submit-attempt-container"> <button type="button" class="submit btn-brand" data-submitting="Submitting" data-value="Submit" data-should-enable-submit-button="True" aria-describedby="submission_feedback_7957814ed5fb48838e330faef28e726d" > <span class="submit-label">Submit</span> </button> <div class="submission-feedback" id="submission_feedback_7957814ed5fb48838e330faef28e726d"> <span class="sr">Some problems have options such as save, reset, hints, or show answer. These options follow the Submit button.</span> </div> </div> <div class="problem-action-buttons-wrapper"> </div> </div> <div class="notification warning notification-gentle-alert is-hidden" tabindex="-1"> <span class="icon fa fa-exclamation-circle" aria-hidden="true"></span> <span class="notification-message" aria-describedby="7957814ed5fb48838e330faef28e726d-problem-title"> </span> <div class="notification-btn-wrapper"> <button type="button" class="btn btn-default btn-small notification-btn review-btn sr">Review</button> </div> </div> <div class="notification warning notification-save is-hidden" tabindex="-1"> <span class="icon fa fa-save" aria-hidden="true"></span> <span class="notification-message" aria-describedby="7957814ed5fb48838e330faef28e726d-problem-title">None </span> <div class="notification-btn-wrapper"> <button type="button" class="btn btn-default btn-small notification-btn review-btn sr">Review</button> </div> </div> <div class="notification general notification-show-answer is-hidden" tabindex="-1"> <span class="icon fa fa-info-circle" aria-hidden="true"></span> <span class="notification-message" aria-describedby="7957814ed5fb48838e330faef28e726d-problem-title">Answers are displayed within the problem </span> <div class="notification-btn-wrapper"> <button type="button" class="btn btn-default btn-small notification-btn review-btn sr">Review</button> </div> </div> </div> " data-graded="True"> <p class="loading-spinner"> <i class="fa fa-spinner fa-pulse fa-2x fa-fw"></i> <span class="sr">Loading…</span> </p> </div> </div> </div> <div class="vert vert-5" data-id="block-v1:MITx+VJx+3T2018+type@html+block@6a93768b9b5a41908b1e99d78e3bd29f"> <div class="xblock xblock-public_view xblock-public_view-html xmodule_display xmodule_HtmlBlock" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="html" data-has-score="False" data-usage-id="block-v1:MITx+VJx+3T2018+type@html+block@6a93768b9b5a41908b1e99d78e3bd29f" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "HTMLModule"} </script> <p>Credits for the above photographs. All images <a href="http://creativecommons.org/licenses/by-nc-sa/2.5/" target="[object Object]">CC BY NC SA</a>. Click on the image number to see the image on the Visualizing Cultures website.</p> <p>Image 1: <em>Outside View of the Shiseido Building, Ginza</em>. 1928. Photograph. Shiseido Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh04_stores/pages/sh04_1928_024_Cosmetics.htm" target="[object Object]">sh04_1928_024_Cosmetics</a>]</p> <p><span style="font-size: 1em; line-height: 1.6em;">Image 2: </span><em>Shiseido Ice-cream Parlour at Time of Opening</em>. 1928. Photograph. Shiseido Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh04_stores/pages/sh04_1928_013_Parlor.htm" target="[object Object]">sh04_1928_013_Parlor</a>]</p> <p><span style="font-size: 1em; line-height: 1.6em;">Image 3: </span><em>First Floor of the Shiseido Cosmetics Store</em>. 1938. Photograph. Shiseido Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh04_stores/pages/sh04_1938_012_CosStore.htm" target="[object Object]">sh04_1938_012_CosStore</a>]</p> <p><span style="font-size: 1em; line-height: 1.6em;">Image 4: </span><em>Interior of the Shiseido Ice-cream Parlour</em>. 1935-40. Photograph. Shiseido Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh04_stores/pages/sh04_1935-40_025_parlor.htm" target="[object Object]">sh04_1935-40_025_parlor</a>]</p> </div> </div> </div> </div>

<div class="xblock xblock-public_view xblock-public_view-vertical" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="vertical" data-has-score="False" data-usage-id="block-v1:MITx+VJx+3T2018+type@vertical+block@18cbd1bb082f401c9c0fa7fc90303e99" data-init="VerticalStudentView" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <h2 class="hd hd-2 unit-title">Reading - Chapter One: Introduction</h2> <div class="vert-mod"> <div class="vert vert-0" data-id="block-v1:MITx+VJx+3T2018+type@html+block@d9309db52d4849aa92994ca1a37f23aa"> <div class="xblock xblock-public_view xblock-public_view-html xmodule_display xmodule_HtmlBlock" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="html" data-has-score="False" data-usage-id="block-v1:MITx+VJx+3T2018+type@html+block@d9309db52d4849aa92994ca1a37f23aa" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "HTMLModule"} </script> <h3>Reading - “Selling Shiseido” Chapter One: Introduction</h3> <p>To flesh out your understanding of Shiseido—its origins, its structure, and the motives driving its artists—as well as to explore some of the artwork produced by the company, please read the first two chapters of the Essay by Professor Weisenfeld. Answer the questions following each chapter. This will prepare you for tomorrow’s lesson on advertising and the Shiseido network.</p> <p style="text-rendering: optimizelegibility; margin-right: 0px; margin-left: 0px; padding: 0px; border: 0px; outline: 0px; font-family: 'Open Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; vertical-align: baseline;"><strong style="text-rendering: optimizelegibility; margin: 0px; padding: 0px; border: 0px; outline: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-caps: inherit; line-height: 1.4em; vertical-align: baseline;"><a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_01/sh_essay01.html" target="_blank" style="text-rendering: optimizelegibility; background-color: transparent; margin: 0px; padding: 0px; border: 0px; outline: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-caps: inherit; font-weight: inherit; line-height: 1.4em; vertical-align: baseline; transition: color 0.25s ease-in-out 0s; -webkit-transition: color 0.25s ease-in-out 0s; text-decoration: none; color: #0079bc; background-position: initial initial; background-repeat: initial initial;">Click here</a></strong><span style="line-height: 25.6px;"> if you prefer to read Chapter One on the Visualizing Cultures website.</span></p> </div> </div> <div class="vert vert-1" data-id="block-v1:MITx+VJx+3T2018+type@html+block@0b041f67d328489d8e245e202b0afba9"> <div class="xblock xblock-public_view xblock-public_view-html xmodule_display xmodule_HtmlBlock" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="html" data-has-score="False" data-usage-id="block-v1:MITx+VJx+3T2018+type@html+block@0b041f67d328489d8e245e202b0afba9" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "HTMLModule"} </script> <script src="/assets/courseware/v1/660316017bbecf7fbf5e715d8a18cb4b/asset-v1:MITx+VJx+3T2018+type@asset+block/jquery.media.js"></script> <script>// <![CDATA[ $(function() { var w = $('.xblock').css('width'); $('a.media').media({width:w, height:500}); }); // ]]></script> <h3>Selling Shiseido: Introduction</h3> <object data="/assets/courseware/v1/f9c41df2f17afc34d51aaef65d97c329/asset-v1:MITx+VJx+3T2018+type@asset+block/sh_essay_01.pdf" type="application/pdf" width="100%" height="500" title=""></object> <p></p> <p><a href="/assets/courseware/v1/f9c41df2f17afc34d51aaef65d97c329/asset-v1:MITx+VJx+3T2018+type@asset+block/sh_essay_01.pdf">Download PDF File</a></p> </div> </div> <div class="vert vert-2" data-id="block-v1:MITx+VJx+3T2018+type@problem+block@594337d7dbaa4bc8b607591f824add29"> <div class="xblock xblock-public_view xblock-public_view-problem xmodule_display xmodule_ProblemBlock" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="problem" data-has-score="True" data-usage-id="block-v1:MITx+VJx+3T2018+type@problem+block@594337d7dbaa4bc8b607591f824add29" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "Problem"} </script> <div id="problem_594337d7dbaa4bc8b607591f824add29" class="problems-wrapper" role="group" aria-labelledby="594337d7dbaa4bc8b607591f824add29-problem-title" data-problem-id="block-v1:MITx+VJx+3T2018+type@problem+block@594337d7dbaa4bc8b607591f824add29" data-url="/courses/course-v1:MITx+VJx+3T2018/xblock/block-v1:MITx+VJx+3T2018+type@problem+block@594337d7dbaa4bc8b607591f824add29/handler/xmodule_handler" data-problem-score="0" data-problem-total-possible="1" data-attempts-used="0" data-content=" <h3 class="hd hd-3 problem-header" id="594337d7dbaa4bc8b607591f824add29-problem-title" aria-describedby="block-v1:MITx+VJx+3T2018+type@problem+block@594337d7dbaa4bc8b607591f824add29-problem-progress" tabindex="-1"> Multiple Choice </h3> <div class="problem-progress" id="block-v1:MITx+VJx+3T2018+type@problem+block@594337d7dbaa4bc8b607591f824add29-problem-progress"></div> <div class="problem"> <div> <div class="wrapper-problem-response" tabindex="-1" aria-label="Question 1" role="group"><div class="choicegroup capa_inputtype" id="inputtype_594337d7dbaa4bc8b607591f824add29_2_1"> <fieldset aria-describedby="status_594337d7dbaa4bc8b607591f824add29_2_1"> <legend id="594337d7dbaa4bc8b607591f824add29_2_1-legend" class="response-fieldset-legend field-group-hd">Why did Shiseido place so much importance on the aesthetic presentation of its products? Select the best answer.</legend> <div class="field"> <input type="radio" name="input_594337d7dbaa4bc8b607591f824add29_2_1" id="input_594337d7dbaa4bc8b607591f824add29_2_1_choice_0" class="field-input input-radio" value="choice_0"/><label id="594337d7dbaa4bc8b607591f824add29_2_1-choice_0-label" for="input_594337d7dbaa4bc8b607591f824add29_2_1_choice_0" class="response-label field-label label-inline" aria-describedby="status_594337d7dbaa4bc8b607591f824add29_2_1"> Many of its employees, including the company president, were trained in the fine arts </label> </div> <div class="field"> <input type="radio" name="input_594337d7dbaa4bc8b607591f824add29_2_1" id="input_594337d7dbaa4bc8b607591f824add29_2_1_choice_1" class="field-input input-radio" value="choice_1"/><label id="594337d7dbaa4bc8b607591f824add29_2_1-choice_1-label" for="input_594337d7dbaa4bc8b607591f824add29_2_1_choice_1" class="response-label field-label label-inline" aria-describedby="status_594337d7dbaa4bc8b607591f824add29_2_1"> Emphasizing aesthetics set Shiseido apart from its competition by defining a brand identity </label> </div> <div class="field"> <input type="radio" name="input_594337d7dbaa4bc8b607591f824add29_2_1" id="input_594337d7dbaa4bc8b607591f824add29_2_1_choice_2" class="field-input input-radio" value="choice_2"/><label id="594337d7dbaa4bc8b607591f824add29_2_1-choice_2-label" for="input_594337d7dbaa4bc8b607591f824add29_2_1_choice_2" class="response-label field-label label-inline" aria-describedby="status_594337d7dbaa4bc8b607591f824add29_2_1"> Japanese culture has traditionally valued aesthetics, and Shiseido followed tradition </label> </div> <span id="answer_594337d7dbaa4bc8b607591f824add29_2_1"/> </fieldset> <div class="indicator-container"> <span class="status unanswered" id="status_594337d7dbaa4bc8b607591f824add29_2_1" data-tooltip="Not yet answered."> <span class="sr">unanswered</span><span class="status-icon" aria-hidden="true"/> </span> </div> </div></div> </div> <div class="action"> <input type="hidden" name="problem_id" value="Multiple Choice" /> <div class="submit-attempt-container"> <button type="button" class="submit btn-brand" data-submitting="Submitting" data-value="Submit" data-should-enable-submit-button="True" aria-describedby="submission_feedback_594337d7dbaa4bc8b607591f824add29" > <span class="submit-label">Submit</span> </button> <div class="submission-feedback" id="submission_feedback_594337d7dbaa4bc8b607591f824add29"> <span class="sr">Some problems have options such as save, reset, hints, or show answer. These options follow the Submit button.</span> </div> </div> <div class="problem-action-buttons-wrapper"> </div> </div> <div class="notification warning notification-gentle-alert is-hidden" tabindex="-1"> <span class="icon fa fa-exclamation-circle" aria-hidden="true"></span> <span class="notification-message" aria-describedby="594337d7dbaa4bc8b607591f824add29-problem-title"> </span> <div class="notification-btn-wrapper"> <button type="button" class="btn btn-default btn-small notification-btn review-btn sr">Review</button> </div> </div> <div class="notification warning notification-save is-hidden" tabindex="-1"> <span class="icon fa fa-save" aria-hidden="true"></span> <span class="notification-message" aria-describedby="594337d7dbaa4bc8b607591f824add29-problem-title">None </span> <div class="notification-btn-wrapper"> <button type="button" class="btn btn-default btn-small notification-btn review-btn sr">Review</button> </div> </div> <div class="notification general notification-show-answer is-hidden" tabindex="-1"> <span class="icon fa fa-info-circle" aria-hidden="true"></span> <span class="notification-message" aria-describedby="594337d7dbaa4bc8b607591f824add29-problem-title">Answers are displayed within the problem </span> <div class="notification-btn-wrapper"> <button type="button" class="btn btn-default btn-small notification-btn review-btn sr">Review</button> </div> </div> </div> " data-graded="True"> <p class="loading-spinner"> <i class="fa fa-spinner fa-pulse fa-2x fa-fw"></i> <span class="sr">Loading…</span> </p> </div> </div> </div> <div class="vert vert-3" data-id="block-v1:MITx+VJx+3T2018+type@problem+block@ffe3c2c76e3549b6a24f4f6f1316bbb1"> <div class="xblock xblock-public_view xblock-public_view-problem xmodule_display xmodule_ProblemBlock" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="problem" data-has-score="True" data-usage-id="block-v1:MITx+VJx+3T2018+type@problem+block@ffe3c2c76e3549b6a24f4f6f1316bbb1" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "Problem"} </script> <div id="problem_ffe3c2c76e3549b6a24f4f6f1316bbb1" class="problems-wrapper" role="group" aria-labelledby="ffe3c2c76e3549b6a24f4f6f1316bbb1-problem-title" data-problem-id="block-v1:MITx+VJx+3T2018+type@problem+block@ffe3c2c76e3549b6a24f4f6f1316bbb1" data-url="/courses/course-v1:MITx+VJx+3T2018/xblock/block-v1:MITx+VJx+3T2018+type@problem+block@ffe3c2c76e3549b6a24f4f6f1316bbb1/handler/xmodule_handler" data-problem-score="0" data-problem-total-possible="1" data-attempts-used="0" data-content=" <h3 class="hd hd-3 problem-header" id="ffe3c2c76e3549b6a24f4f6f1316bbb1-problem-title" aria-describedby="block-v1:MITx+VJx+3T2018+type@problem+block@ffe3c2c76e3549b6a24f4f6f1316bbb1-problem-progress" tabindex="-1"> Checkboxes </h3> <div class="problem-progress" id="block-v1:MITx+VJx+3T2018+type@problem+block@ffe3c2c76e3549b6a24f4f6f1316bbb1-problem-progress"></div> <div class="problem"> <div> <div class="wrapper-problem-response" tabindex="-1" aria-label="Question 1" role="group"><div class="choicegroup capa_inputtype" id="inputtype_ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1"> <fieldset aria-describedby="status_ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1"> <legend id="ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1-legend" class="response-fieldset-legend field-group-hd">The rise of a modern cosmetics industry in Japan reflected changing ideals about beauty and appearance. What were those ideals? Check all that apply.</legend> <div class="field"> <input type="checkbox" name="input_ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1[]" id="input_ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1_choice_0" class="field-input input-checkbox" value="choice_0"/><label id="ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1-choice_0-label" for="input_ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1_choice_0" class="response-label field-label label-inline" aria-describedby="status_ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1"> Beauty led to success </label> </div> <div class="field"> <input type="checkbox" name="input_ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1[]" id="input_ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1_choice_1" class="field-input input-checkbox" value="choice_1"/><label id="ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1-choice_1-label" for="input_ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1_choice_1" class="response-label field-label label-inline" aria-describedby="status_ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1"> Beauty was founded on hygiene </label> </div> <div class="field"> <input type="checkbox" name="input_ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1[]" id="input_ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1_choice_2" class="field-input input-checkbox" value="choice_2"/><label id="ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1-choice_2-label" for="input_ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1_choice_2" class="response-label field-label label-inline" aria-describedby="status_ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1"> Beauty was high-class and sophisticated </label> </div> <div class="field"> <input type="checkbox" name="input_ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1[]" id="input_ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1_choice_3" class="field-input input-checkbox" value="choice_3"/><label id="ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1-choice_3-label" for="input_ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1_choice_3" class="response-label field-label label-inline" aria-describedby="status_ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1"> Beauty was defined only by Western standards </label> </div> <span id="answer_ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1"/> </fieldset> <div class="indicator-container"> <span class="status unanswered" id="status_ffe3c2c76e3549b6a24f4f6f1316bbb1_2_1" data-tooltip="Not yet answered."> <span class="sr">unanswered</span><span class="status-icon" aria-hidden="true"/> </span> </div> </div></div> </div> <div class="action"> <input type="hidden" name="problem_id" value="Checkboxes" /> <div class="submit-attempt-container"> <button type="button" class="submit btn-brand" data-submitting="Submitting" data-value="Submit" data-should-enable-submit-button="True" aria-describedby="submission_feedback_ffe3c2c76e3549b6a24f4f6f1316bbb1" > <span class="submit-label">Submit</span> </button> <div class="submission-feedback" id="submission_feedback_ffe3c2c76e3549b6a24f4f6f1316bbb1"> <span class="sr">Some problems have options such as save, reset, hints, or show answer. 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Check all that apply.</legend> <div class="field"> <input type="checkbox" name="input_59a86d3ae7bf4eb88b9df63864d13cd4_2_1[]" id="input_59a86d3ae7bf4eb88b9df63864d13cd4_2_1_choice_0" class="field-input input-checkbox" value="choice_0"/><label id="59a86d3ae7bf4eb88b9df63864d13cd4_2_1-choice_0-label" for="input_59a86d3ae7bf4eb88b9df63864d13cd4_2_1_choice_0" class="response-label field-label label-inline" aria-describedby="status_59a86d3ae7bf4eb88b9df63864d13cd4_2_1"> The shape and material of the bottles were sensuous and pleasing to touch </label> </div> <div class="field"> <input type="checkbox" name="input_59a86d3ae7bf4eb88b9df63864d13cd4_2_1[]" id="input_59a86d3ae7bf4eb88b9df63864d13cd4_2_1_choice_1" class="field-input input-checkbox" value="choice_1"/><label id="59a86d3ae7bf4eb88b9df63864d13cd4_2_1-choice_1-label" for="input_59a86d3ae7bf4eb88b9df63864d13cd4_2_1_choice_1" class="response-label field-label label-inline" aria-describedby="status_59a86d3ae7bf4eb88b9df63864d13cd4_2_1"> Shiseido used particular designs and styles to develop a powerful brand </label> </div> <div class="field"> <input type="checkbox" name="input_59a86d3ae7bf4eb88b9df63864d13cd4_2_1[]" id="input_59a86d3ae7bf4eb88b9df63864d13cd4_2_1_choice_2" class="field-input input-checkbox" value="choice_2"/><label id="59a86d3ae7bf4eb88b9df63864d13cd4_2_1-choice_2-label" for="input_59a86d3ae7bf4eb88b9df63864d13cd4_2_1_choice_2" class="response-label field-label label-inline" aria-describedby="status_59a86d3ae7bf4eb88b9df63864d13cd4_2_1"> Careful design allowed Shiseido to produce cost-effective packaging </label> </div> <div class="field"> <input type="checkbox" name="input_59a86d3ae7bf4eb88b9df63864d13cd4_2_1[]" id="input_59a86d3ae7bf4eb88b9df63864d13cd4_2_1_choice_3" class="field-input input-checkbox" value="choice_3"/><label id="59a86d3ae7bf4eb88b9df63864d13cd4_2_1-choice_3-label" for="input_59a86d3ae7bf4eb88b9df63864d13cd4_2_1_choice_3" class="response-label field-label label-inline" aria-describedby="status_59a86d3ae7bf4eb88b9df63864d13cd4_2_1"> The packaging helped mitigate the harmful effects of the chemicals used in Shiseido&#8217;s cosmetics </label> </div> <span id="answer_59a86d3ae7bf4eb88b9df63864d13cd4_2_1"/> </fieldset> <div class="indicator-container"> <span class="status unanswered" id="status_59a86d3ae7bf4eb88b9df63864d13cd4_2_1" data-tooltip="Not yet answered."> <span class="sr">unanswered</span><span class="status-icon" aria-hidden="true"/> </span> </div> </div></div> </div> <div class="action"> <input type="hidden" name="problem_id" value="Checkboxes" /> <div class="submit-attempt-container"> <button type="button" class="submit btn-brand" data-submitting="Submitting" data-value="Submit" data-should-enable-submit-button="True" aria-describedby="submission_feedback_59a86d3ae7bf4eb88b9df63864d13cd4" > <span class="submit-label">Submit</span> </button> <div class="submission-feedback" id="submission_feedback_59a86d3ae7bf4eb88b9df63864d13cd4"> <span class="sr">Some problems have options such as save, reset, hints, or show answer. These options follow the Submit button.</span> </div> </div> <div class="problem-action-buttons-wrapper"> </div> </div> <div class="notification warning notification-gentle-alert is-hidden" tabindex="-1"> <span class="icon fa fa-exclamation-circle" aria-hidden="true"></span> <span class="notification-message" aria-describedby="59a86d3ae7bf4eb88b9df63864d13cd4-problem-title"> </span> <div class="notification-btn-wrapper"> <button type="button" class="btn btn-default btn-small notification-btn review-btn sr">Review</button> </div> </div> <div class="notification warning notification-save is-hidden" tabindex="-1"> <span class="icon fa fa-save" aria-hidden="true"></span> <span class="notification-message" aria-describedby="59a86d3ae7bf4eb88b9df63864d13cd4-problem-title">None </span> <div class="notification-btn-wrapper"> <button type="button" class="btn btn-default btn-small notification-btn review-btn sr">Review</button> </div> </div> <div class="notification general notification-show-answer is-hidden" tabindex="-1"> <span class="icon fa fa-info-circle" aria-hidden="true"></span> <span class="notification-message" aria-describedby="59a86d3ae7bf4eb88b9df63864d13cd4-problem-title">Answers are displayed within the problem </span> <div class="notification-btn-wrapper"> <button type="button" class="btn btn-default btn-small notification-btn review-btn sr">Review</button> </div> </div> </div> " data-graded="True"> <p class="loading-spinner"> <i class="fa fa-spinner fa-pulse fa-2x fa-fw"></i> <span class="sr">Loading…</span> </p> </div> </div> </div> </div> </div>

<div class="xblock xblock-public_view xblock-public_view-vertical" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="vertical" data-has-score="False" data-usage-id="block-v1:MITx+VJx+3T2018+type@vertical+block@90dd0406e5a54f3bb3f9b89b40862056" data-init="VerticalStudentView" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <h2 class="hd hd-2 unit-title">Reading - Chapter Two: Cosmopolitan Glamour</h2> <div class="vert-mod"> <div class="vert vert-0" data-id="block-v1:MITx+VJx+3T2018+type@html+block@942a2086970949b885fbf4b634778a7d"> <div class="xblock xblock-public_view xblock-public_view-html xmodule_display xmodule_HtmlBlock" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="html" data-has-score="False" data-usage-id="block-v1:MITx+VJx+3T2018+type@html+block@942a2086970949b885fbf4b634778a7d" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "HTMLModule"} </script> <h3>Reading - "Selling Shiseido" Chapter Two: Cosmopolitan Glamour</h3> <p><strong style="text-rendering: optimizelegibility; margin: 0px; padding: 0px; border: 0px; outline: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-caps: inherit; line-height: 1.4em; vertical-align: baseline;"><a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_01/sh_essay02.html" target="_blank" style="text-rendering: optimizelegibility; background-color: transparent; margin: 0px; padding: 0px; border: 0px; outline: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-caps: inherit; font-weight: inherit; line-height: 1.4em; vertical-align: baseline; transition: color 0.25s ease-in-out 0s; -webkit-transition: color 0.25s ease-in-out 0s; text-decoration: none; color: #0079bc; background-position: initial initial; background-repeat: initial initial;">Click here</a></strong><span style="font-family: 'Open Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 25.6px;"> if you prefer to read Chapter Two on the Visualizing Cultures website.</span></p> </div> </div> <div class="vert vert-1" data-id="block-v1:MITx+VJx+3T2018+type@html+block@cc188b324960447aaa9a09339df78b1d"> <div class="xblock xblock-public_view xblock-public_view-html xmodule_display xmodule_HtmlBlock" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="html" data-has-score="False" data-usage-id="block-v1:MITx+VJx+3T2018+type@html+block@cc188b324960447aaa9a09339df78b1d" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "HTMLModule"} </script> <script src="/assets/courseware/v1/660316017bbecf7fbf5e715d8a18cb4b/asset-v1:MITx+VJx+3T2018+type@asset+block/jquery.media.js"></script> <script>// <![CDATA[ $(function() { var w = $('.xblock').css('width'); $('a.media').media({width:w, height:500}); }); // ]]></script> <h3>Selling Shiseido: Cosmopolitan Glamour</h3> <object data="/assets/courseware/v1/88fc44ca6cfde4245f0238975e17fd57/asset-v1:MITx+VJx+3T2018+type@asset+block/sh_essay_02.pdf" type="application/pdf" width="100%" height="500" title=""></object> <p></p> <p><a href="/assets/courseware/v1/88fc44ca6cfde4245f0238975e17fd57/asset-v1:MITx+VJx+3T2018+type@asset+block/sh_essay_02.pdf">Download PDF File</a></p> </div> </div> <div class="vert vert-2" data-id="block-v1:MITx+VJx+3T2018+type@problem+block@707f357f901441e2bac77148da13272f"> <div class="xblock xblock-public_view xblock-public_view-problem xmodule_display xmodule_ProblemBlock" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="problem" data-has-score="True" data-usage-id="block-v1:MITx+VJx+3T2018+type@problem+block@707f357f901441e2bac77148da13272f" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "Problem"} </script> <div id="problem_707f357f901441e2bac77148da13272f" class="problems-wrapper" role="group" aria-labelledby="707f357f901441e2bac77148da13272f-problem-title" data-problem-id="block-v1:MITx+VJx+3T2018+type@problem+block@707f357f901441e2bac77148da13272f" data-url="/courses/course-v1:MITx+VJx+3T2018/xblock/block-v1:MITx+VJx+3T2018+type@problem+block@707f357f901441e2bac77148da13272f/handler/xmodule_handler" data-problem-score="0" data-problem-total-possible="1" data-attempts-used="0" data-content=" <h3 class="hd hd-3 problem-header" id="707f357f901441e2bac77148da13272f-problem-title" aria-describedby="block-v1:MITx+VJx+3T2018+type@problem+block@707f357f901441e2bac77148da13272f-problem-progress" tabindex="-1"> Multiple Choice </h3> <div class="problem-progress" id="block-v1:MITx+VJx+3T2018+type@problem+block@707f357f901441e2bac77148da13272f-problem-progress"></div> <div class="problem"> <div> <div class="wrapper-problem-response" tabindex="-1" aria-label="Question 1" role="group"><div class="choicegroup capa_inputtype" id="inputtype_707f357f901441e2bac77148da13272f_2_1"> <fieldset aria-describedby="status_707f357f901441e2bac77148da13272f_2_1"> <legend id="707f357f901441e2bac77148da13272f_2_1-legend" class="response-fieldset-legend field-group-hd">The diversity of images used in Shiseido&#8217;s advertising runs the gamut from ancient Greek and Roman women and classical court ladies from Japan, to women bedecked in elegant furs and modern flappers. What does this diversity suggest? Select the best answer.</legend> <div class="field"> <input type="radio" name="input_707f357f901441e2bac77148da13272f_2_1" id="input_707f357f901441e2bac77148da13272f_2_1_choice_0" class="field-input input-radio" value="choice_0"/><label id="707f357f901441e2bac77148da13272f_2_1-choice_0-label" for="input_707f357f901441e2bac77148da13272f_2_1_choice_0" class="response-label field-label label-inline" aria-describedby="status_707f357f901441e2bac77148da13272f_2_1"> Shiseido sought to appeal to a worldwide clientele </label> </div> <div class="field"> <input type="radio" name="input_707f357f901441e2bac77148da13272f_2_1" id="input_707f357f901441e2bac77148da13272f_2_1_choice_1" class="field-input input-radio" value="choice_1"/><label id="707f357f901441e2bac77148da13272f_2_1-choice_1-label" for="input_707f357f901441e2bac77148da13272f_2_1_choice_1" class="response-label field-label label-inline" aria-describedby="status_707f357f901441e2bac77148da13272f_2_1"> Shiseido&#8217;s artists experimented with different artistic motifs depending on the product </label> </div> <div class="field"> <input type="radio" name="input_707f357f901441e2bac77148da13272f_2_1" id="input_707f357f901441e2bac77148da13272f_2_1_choice_2" class="field-input input-radio" value="choice_2"/><label id="707f357f901441e2bac77148da13272f_2_1-choice_2-label" for="input_707f357f901441e2bac77148da13272f_2_1_choice_2" class="response-label field-label label-inline" aria-describedby="status_707f357f901441e2bac77148da13272f_2_1"> Shiseido aspired to a universal, cosmopolitan, and timeless ideal of beauty </label> </div> <span id="answer_707f357f901441e2bac77148da13272f_2_1"/> </fieldset> <div class="indicator-container"> <span class="status unanswered" id="status_707f357f901441e2bac77148da13272f_2_1" data-tooltip="Not yet answered."> <span class="sr">unanswered</span><span class="status-icon" aria-hidden="true"/> </span> </div> </div></div> </div> <div class="action"> <input type="hidden" name="problem_id" value="Multiple Choice" /> <div class="submit-attempt-container"> <button type="button" class="submit btn-brand" data-submitting="Submitting" data-value="Submit" data-should-enable-submit-button="True" aria-describedby="submission_feedback_707f357f901441e2bac77148da13272f" > <span class="submit-label">Submit</span> </button> <div class="submission-feedback" id="submission_feedback_707f357f901441e2bac77148da13272f"> <span class="sr">Some problems have options such as save, reset, hints, or show answer. These options follow the Submit button.</span> </div> </div> <div class="problem-action-buttons-wrapper"> </div> </div> <div class="notification warning notification-gentle-alert is-hidden" tabindex="-1"> <span class="icon fa fa-exclamation-circle" aria-hidden="true"></span> <span class="notification-message" aria-describedby="707f357f901441e2bac77148da13272f-problem-title"> </span> <div class="notification-btn-wrapper"> <button type="button" class="btn btn-default btn-small notification-btn review-btn sr">Review</button> </div> </div> <div class="notification warning notification-save is-hidden" tabindex="-1"> <span class="icon fa fa-save" aria-hidden="true"></span> <span class="notification-message" aria-describedby="707f357f901441e2bac77148da13272f-problem-title">None </span> <div class="notification-btn-wrapper"> <button type="button" class="btn btn-default btn-small notification-btn review-btn sr">Review</button> </div> </div> <div class="notification general 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data-usage-id="block-v1:MITx+VJx+3T2018+type@problem+block@d2c6e8e783404357897fa49239960f38" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "Problem"} </script> <div id="problem_d2c6e8e783404357897fa49239960f38" class="problems-wrapper" role="group" aria-labelledby="d2c6e8e783404357897fa49239960f38-problem-title" data-problem-id="block-v1:MITx+VJx+3T2018+type@problem+block@d2c6e8e783404357897fa49239960f38" data-url="/courses/course-v1:MITx+VJx+3T2018/xblock/block-v1:MITx+VJx+3T2018+type@problem+block@d2c6e8e783404357897fa49239960f38/handler/xmodule_handler" data-problem-score="0" data-problem-total-possible="1" data-attempts-used="0" data-content=" <h3 class="hd hd-3 problem-header" id="d2c6e8e783404357897fa49239960f38-problem-title" aria-describedby="block-v1:MITx+VJx+3T2018+type@problem+block@d2c6e8e783404357897fa49239960f38-problem-progress" tabindex="-1"> Multiple Choice </h3> <div class="problem-progress" id="block-v1:MITx+VJx+3T2018+type@problem+block@d2c6e8e783404357897fa49239960f38-problem-progress"></div> <div class="problem"> <div> <div class="wrapper-problem-response" tabindex="-1" aria-label="Question 1" role="group"><div class="choicegroup capa_inputtype" id="inputtype_d2c6e8e783404357897fa49239960f38_2_1"> <fieldset aria-describedby="status_d2c6e8e783404357897fa49239960f38_2_1"> <legend id="d2c6e8e783404357897fa49239960f38_2_1-legend" class="response-fieldset-legend field-group-hd">The imagery on Shiseido&#8217;s products and in its advertising represented...(Select the best answer)</legend> <div class="field"> <input type="radio" name="input_d2c6e8e783404357897fa49239960f38_2_1" id="input_d2c6e8e783404357897fa49239960f38_2_1_choice_0" class="field-input input-radio" value="choice_0"/><label id="d2c6e8e783404357897fa49239960f38_2_1-choice_0-label" for="input_d2c6e8e783404357897fa49239960f38_2_1_choice_0" class="response-label field-label label-inline" aria-describedby="status_d2c6e8e783404357897fa49239960f38_2_1"> The lifestyles of Shiseido&#8217;s wealthy clientele </label> </div> <div class="field"> <input type="radio" name="input_d2c6e8e783404357897fa49239960f38_2_1" id="input_d2c6e8e783404357897fa49239960f38_2_1_choice_1" class="field-input input-radio" value="choice_1"/><label id="d2c6e8e783404357897fa49239960f38_2_1-choice_1-label" for="input_d2c6e8e783404357897fa49239960f38_2_1_choice_1" class="response-label field-label label-inline" aria-describedby="status_d2c6e8e783404357897fa49239960f38_2_1"> The dreams and ideals of beauty and sophistication to which Shiseido&#8217;s clientele aspired </label> </div> <div class="field"> <input type="radio" name="input_d2c6e8e783404357897fa49239960f38_2_1" id="input_d2c6e8e783404357897fa49239960f38_2_1_choice_2" class="field-input input-radio" value="choice_2"/><label id="d2c6e8e783404357897fa49239960f38_2_1-choice_2-label" for="input_d2c6e8e783404357897fa49239960f38_2_1_choice_2" class="response-label field-label label-inline" aria-describedby="status_d2c6e8e783404357897fa49239960f38_2_1"> Western standards of beauty which many Japanese women sought to emulate </label> </div> <span id="answer_d2c6e8e783404357897fa49239960f38_2_1"/> </fieldset> <div class="indicator-container"> <span class="status unanswered" id="status_d2c6e8e783404357897fa49239960f38_2_1" data-tooltip="Not yet answered."> <span class="sr">unanswered</span><span class="status-icon" aria-hidden="true"/> </span> </div> </div></div> </div> <div class="action"> <input type="hidden" name="problem_id" value="Multiple Choice" /> <div class="submit-attempt-container"> <button type="button" class="submit btn-brand" data-submitting="Submitting" data-value="Submit" data-should-enable-submit-button="True" aria-describedby="submission_feedback_d2c6e8e783404357897fa49239960f38" > <span class="submit-label">Submit</span> </button> <div class="submission-feedback" id="submission_feedback_d2c6e8e783404357897fa49239960f38"> <span class="sr">Some problems have options such as save, reset, hints, or show answer. These options follow the Submit button.</span> </div> </div> <div class="problem-action-buttons-wrapper"> </div> </div> <div class="notification warning notification-gentle-alert is-hidden" tabindex="-1"> <span class="icon fa fa-exclamation-circle" aria-hidden="true"></span> <span class="notification-message" aria-describedby="d2c6e8e783404357897fa49239960f38-problem-title"> </span> <div class="notification-btn-wrapper"> <button type="button" class="btn btn-default btn-small notification-btn review-btn sr">Review</button> </div> </div> <div class="notification warning notification-save is-hidden" tabindex="-1"> <span class="icon fa fa-save" aria-hidden="true"></span> <span class="notification-message" aria-describedby="d2c6e8e783404357897fa49239960f38-problem-title">None </span> <div class="notification-btn-wrapper"> <button type="button" class="btn btn-default btn-small notification-btn review-btn sr">Review</button> </div> </div> <div class="notification general notification-show-answer is-hidden" tabindex="-1"> <span class="icon fa fa-info-circle" aria-hidden="true"></span> <span class="notification-message" aria-describedby="d2c6e8e783404357897fa49239960f38-problem-title">Answers are displayed within the problem </span> <div class="notification-btn-wrapper"> <button type="button" class="btn btn-default btn-small notification-btn review-btn sr">Review</button> </div> </div> </div> " data-graded="True"> <p class="loading-spinner"> <i class="fa fa-spinner fa-pulse fa-2x fa-fw"></i> <span class="sr">Loading…</span> </p> </div> </div> </div> <div class="vert vert-4" data-id="block-v1:MITx+VJx+3T2018+type@problem+block@fe8b6fa6fac54836bf8b7bcc230e99e1"> <div class="xblock xblock-public_view xblock-public_view-problem xmodule_display xmodule_ProblemBlock" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="problem" data-has-score="True" data-usage-id="block-v1:MITx+VJx+3T2018+type@problem+block@fe8b6fa6fac54836bf8b7bcc230e99e1" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "Problem"} </script> <div id="problem_fe8b6fa6fac54836bf8b7bcc230e99e1" class="problems-wrapper" role="group" aria-labelledby="fe8b6fa6fac54836bf8b7bcc230e99e1-problem-title" data-problem-id="block-v1:MITx+VJx+3T2018+type@problem+block@fe8b6fa6fac54836bf8b7bcc230e99e1" data-url="/courses/course-v1:MITx+VJx+3T2018/xblock/block-v1:MITx+VJx+3T2018+type@problem+block@fe8b6fa6fac54836bf8b7bcc230e99e1/handler/xmodule_handler" data-problem-score="0" data-problem-total-possible="1" data-attempts-used="0" data-content=" <h3 class="hd hd-3 problem-header" id="fe8b6fa6fac54836bf8b7bcc230e99e1-problem-title" aria-describedby="block-v1:MITx+VJx+3T2018+type@problem+block@fe8b6fa6fac54836bf8b7bcc230e99e1-problem-progress" tabindex="-1"> Multiple Choice </h3> <div class="problem-progress" id="block-v1:MITx+VJx+3T2018+type@problem+block@fe8b6fa6fac54836bf8b7bcc230e99e1-problem-progress"></div> <div class="problem"> <div> <div class="wrapper-problem-response" tabindex="-1" aria-label="Question 1" role="group"><div class="choicegroup capa_inputtype" id="inputtype_fe8b6fa6fac54836bf8b7bcc230e99e1_2_1"> <fieldset aria-describedby="status_fe8b6fa6fac54836bf8b7bcc230e99e1_2_1"> <legend id="fe8b6fa6fac54836bf8b7bcc230e99e1_2_1-legend" class="response-fieldset-legend field-group-hd">Why is it important to think about the mirrors that appear in many of Shiseido&#8217;s advertisements? Select the best answer.</legend> <div class="field"> <input type="radio" name="input_fe8b6fa6fac54836bf8b7bcc230e99e1_2_1" id="input_fe8b6fa6fac54836bf8b7bcc230e99e1_2_1_choice_0" class="field-input input-radio" value="choice_0"/><label id="fe8b6fa6fac54836bf8b7bcc230e99e1_2_1-choice_0-label" for="input_fe8b6fa6fac54836bf8b7bcc230e99e1_2_1_choice_0" class="response-label field-label label-inline" aria-describedby="status_fe8b6fa6fac54836bf8b7bcc230e99e1_2_1"> They reveal that Shiseido sold not only cosmetics, but also other pieces of bedroom furniture </label> </div> <div class="field"> <input type="radio" name="input_fe8b6fa6fac54836bf8b7bcc230e99e1_2_1" id="input_fe8b6fa6fac54836bf8b7bcc230e99e1_2_1_choice_1" class="field-input input-radio" value="choice_1"/><label id="fe8b6fa6fac54836bf8b7bcc230e99e1_2_1-choice_1-label" for="input_fe8b6fa6fac54836bf8b7bcc230e99e1_2_1_choice_1" class="response-label field-label label-inline" aria-describedby="status_fe8b6fa6fac54836bf8b7bcc230e99e1_2_1"> They remind us that cosmetics were often about changing women&#8217;s appearance to make them attractive and allowing them to fashion their own public identities </label> </div> <div class="field"> <input type="radio" name="input_fe8b6fa6fac54836bf8b7bcc230e99e1_2_1" id="input_fe8b6fa6fac54836bf8b7bcc230e99e1_2_1_choice_2" class="field-input input-radio" value="choice_2"/><label id="fe8b6fa6fac54836bf8b7bcc230e99e1_2_1-choice_2-label" for="input_fe8b6fa6fac54836bf8b7bcc230e99e1_2_1_choice_2" class="response-label field-label label-inline" aria-describedby="status_fe8b6fa6fac54836bf8b7bcc230e99e1_2_1"> They highlight the artificiality of cosmetics and the transitory nature of beauty </label> </div> <span id="answer_fe8b6fa6fac54836bf8b7bcc230e99e1_2_1"/> </fieldset> <div class="indicator-container"> <span class="status unanswered" id="status_fe8b6fa6fac54836bf8b7bcc230e99e1_2_1" data-tooltip="Not yet answered."> <span class="sr">unanswered</span><span class="status-icon" aria-hidden="true"/> </span> </div> </div></div> </div> <div class="action"> <input type="hidden" name="problem_id" value="Multiple Choice" /> <div class="submit-attempt-container"> <button type="button" class="submit btn-brand" data-submitting="Submitting" data-value="Submit" data-should-enable-submit-button="True" aria-describedby="submission_feedback_fe8b6fa6fac54836bf8b7bcc230e99e1" > <span class="submit-label">Submit</span> </button> <div class="submission-feedback" id="submission_feedback_fe8b6fa6fac54836bf8b7bcc230e99e1"> <span class="sr">Some problems have options such as save, reset, hints, or show answer. These options follow the Submit button.</span> </div> </div> <div class="problem-action-buttons-wrapper"> </div> </div> <div class="notification warning notification-gentle-alert is-hidden" tabindex="-1"> <span class="icon fa fa-exclamation-circle" aria-hidden="true"></span> <span class="notification-message" aria-describedby="fe8b6fa6fac54836bf8b7bcc230e99e1-problem-title"> </span> <div class="notification-btn-wrapper"> <button type="button" class="btn btn-default btn-small notification-btn review-btn sr">Review</button> </div> </div> <div class="notification warning notification-save is-hidden" tabindex="-1"> <span class="icon fa fa-save" aria-hidden="true"></span> <span class="notification-message" aria-describedby="fe8b6fa6fac54836bf8b7bcc230e99e1-problem-title">None </span> <div class="notification-btn-wrapper"> <button type="button" class="btn btn-default btn-small notification-btn review-btn sr">Review</button> </div> </div> <div class="notification general notification-show-answer is-hidden" tabindex="-1"> <span class="icon fa fa-info-circle" aria-hidden="true"></span> <span class="notification-message" aria-describedby="fe8b6fa6fac54836bf8b7bcc230e99e1-problem-title">Answers are displayed within the problem </span> <div class="notification-btn-wrapper"> <button type="button" class="btn btn-default btn-small notification-btn review-btn sr">Review</button> </div> </div> </div> " data-graded="True"> <p class="loading-spinner"> <i class="fa fa-spinner fa-pulse fa-2x fa-fw"></i> <span class="sr">Loading…</span> </p> </div> </div> </div> <div class="vert vert-5" data-id="block-v1:MITx+VJx+3T2018+type@html+block@a1106af502124a5a9ec7f1b51ace6640"> <div class="xblock xblock-public_view xblock-public_view-html xmodule_display xmodule_HtmlBlock" data-runtime-version="1" data-course-id="course-v1:MITx+VJx+3T2018" data-graded="True" data-block-type="html" data-has-score="False" data-usage-id="block-v1:MITx+VJx+3T2018+type@html+block@a1106af502124a5a9ec7f1b51ace6640" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-request-token="4bbd01bc2c8e11f0a92f0e09798aea1b"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "HTMLModule"} </script> <p>Tomorrow we will move away from Ginza and explore the networks Shiseido developed to market its products throughout Japan and the Japanese empire. </p> </div> </div> </div> </div>