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<h2 class="hd hd-2 unit-title">Shiseido - End of Unit Quiz</h2>
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<h3>Shiseido Quiz</h3>
<p>To wrap-up this unit, please complete the following short quiz and discussion exercise.</p>
<p>Quiz instructions: You will see ten statements articulating key themes from this module. Read these carefully, and then select the image that best illustrates or demonstrates that theme. Each image corresponds to one theme, and vice versa, so make sure you look through all the statements before making your selections!</p>
<p>Credits for the images can be found at the bottom of this page.</p>
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<td>Image A<a href="https://files.edx.org/vjx/shD5/sh02_SB_1935_3_01_11.jpg" class="modal-content"><img src="https://files.edx.org/vjx/shD5/sh02_SB_1935_3_01_11_200.jpg" alt="" /></a></td>
<td>Image B<a href="https://files.edx.org/vjx/shD5/sh06_1943_5_ToothpasteAd.jpg" class="modal-content"><img src="https://files.edx.org/vjx/shD5/sh06_1943_5_ToothpasteAd%20(Custom).jpg" alt="" /></a></td>
<td>Image C<a href="https://files.edx.org/vjx/shD5/sh04_1919-20_028_CosStore.jpg" class="modal-content"><img src="https://files.edx.org/vjx/shD5/sh04_1919-20_028_CosStore%20(Custom).jpg" alt="" /></a></td>
<td>Image D<a href="https://files.edx.org/vjx/shD5/sh02_SB_1932_178_fan.jpg" class="modal-content"><img src="https://files.edx.org/vjx/shD5/sh02_SB_1932_178_fan%20(Custom).jpg" alt="" /></a></td>
<td>Image E<a href="https://files.edx.org/vjx/shD5/sh02_SB_3_31_09.jpg" class="modal-content"><img src="https://files.edx.org/vjx/shD5/sh02_SB_3_31_09%20(Custom).jpg" alt="" /></a></td>
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<td>Image F<a href="https://files.edx.org/vjx/shD5/sh02_GR_1935_06_2311.jpg" class="modal-content"><img src="https://files.edx.org/vjx/shD5/sh02_GR_1935_06_2311%20(Custom).jpg" alt="" /></a></td>
<td>Image G<a href="https://files.edx.org/vjx/shD5/sh02_GR_1934_10_1511.jpg" class="modal-content"><img src="https://files.edx.org/vjx/shD5/sh02_GR_1934_10_1511%20(Custom).jpg" alt="" /></a></td>
<td>Image H<a href="https://files.edx.org/vjx/shD5/sh02_CS_1940_11_1.jpg" class="modal-content"><img src="https://files.edx.org/vjx/shD5/sh02_CS_1940_11_1%20(Custom).jpg" alt="" /></a></td>
<td>Image I<a href="https://files.edx.org/vjx/shD5/sh02_CS_1939_10_1.jpg" class="modal-content"><img src="https://files.edx.org/vjx/shD5/sh02_CS_1939_10_1%20(Custom).jpg" alt="" /></a></td>
<td>Image J<a href="https://files.edx.org/vjx/shD5/sh05_1932_bk048_powder.jpg" class="modal-content"><img src="https://files.edx.org/vjx/shD5/sh05_1932_bk048_powder_200.jpg" alt="" /></a></td>
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Dropdown
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<div class="wrapper-problem-response" tabindex="-1" aria-label="Question 1" role="group"><div class="inputtype option-input ">
<label class="problem-group-label" for="input_2fe02746a07843cdbf1ff1c8b00de913_2_1" id="label_2fe02746a07843cdbf1ff1c8b00de913_2_1">1. Shiseido&#8217;s marketing incorporated a sensual, sexualized model of femininity that relied on the abstraction of the female form.</label>
<select name="input_2fe02746a07843cdbf1ff1c8b00de913_2_1" id="input_2fe02746a07843cdbf1ff1c8b00de913_2_1" aria-describedby="status_2fe02746a07843cdbf1ff1c8b00de913_2_1">
<option value="option_2fe02746a07843cdbf1ff1c8b00de913_2_1_dummy_default">Select an option</option>
<option value="A"> A</option>
<option value="B"> B</option>
<option value="C"> C</option>
<option value="D"> D</option>
<option value="E"> E</option>
<option value="F"> F</option>
<option value="G"> G</option>
<option value="H"> H</option>
<option value="I"> I</option>
<option value="J"> J</option>
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<span class="status unanswered" id="status_2fe02746a07843cdbf1ff1c8b00de913_2_1" data-tooltip="Not yet answered.">
<span class="sr">unanswered</span><span class="status-icon" aria-hidden="true"/>
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<p class="answer" id="answer_2fe02746a07843cdbf1ff1c8b00de913_2_1"/>
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<div class="wrapper-problem-response" tabindex="-1" aria-label="Question 2" role="group"><div class="inputtype option-input ">
<label class="problem-group-label" for="input_2fe02746a07843cdbf1ff1c8b00de913_3_1" id="label_2fe02746a07843cdbf1ff1c8b00de913_3_1">2. Shiseido epitomized the era of mass consumption, which was characterized by standardized products and ubiquitous marketing, such as through the chainstore network.</label>
<select name="input_2fe02746a07843cdbf1ff1c8b00de913_3_1" id="input_2fe02746a07843cdbf1ff1c8b00de913_3_1" aria-describedby="status_2fe02746a07843cdbf1ff1c8b00de913_3_1">
<option value="option_2fe02746a07843cdbf1ff1c8b00de913_3_1_dummy_default">Select an option</option>
<option value="A"> A</option>
<option value="B"> B</option>
<option value="C"> C</option>
<option value="D"> D</option>
<option value="E"> E</option>
<option value="F"> F</option>
<option value="G"> G</option>
<option value="H"> H</option>
<option value="I"> I</option>
<option value="J"> J</option>
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<span class="status unanswered" id="status_2fe02746a07843cdbf1ff1c8b00de913_3_1" data-tooltip="Not yet answered.">
<span class="sr">unanswered</span><span class="status-icon" aria-hidden="true"/>
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<p class="answer" id="answer_2fe02746a07843cdbf1ff1c8b00de913_3_1"/>
</div></div>
<div class="wrapper-problem-response" tabindex="-1" aria-label="Question 3" role="group"><div class="inputtype option-input ">
<label class="problem-group-label" for="input_2fe02746a07843cdbf1ff1c8b00de913_4_1" id="label_2fe02746a07843cdbf1ff1c8b00de913_4_1">3. Modern beauty meant having not only a beautiful appearance, but also sanitary and hygienic self-presentation.</label>
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<option value="option_2fe02746a07843cdbf1ff1c8b00de913_4_1_dummy_default">Select an option</option>
<option value="A"> A</option>
<option value="B"> B</option>
<option value="C"> C</option>
<option value="D"> D</option>
<option value="E"> E</option>
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<option value="G"> G</option>
<option value="H"> H</option>
<option value="I"> I</option>
<option value="J"> J</option>
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<span class="status unanswered" id="status_2fe02746a07843cdbf1ff1c8b00de913_4_1" data-tooltip="Not yet answered.">
<span class="sr">unanswered</span><span class="status-icon" aria-hidden="true"/>
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<p class="answer" id="answer_2fe02746a07843cdbf1ff1c8b00de913_4_1"/>
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<div class="wrapper-problem-response" tabindex="-1" aria-label="Question 4" role="group"><div class="inputtype option-input ">
<label class="problem-group-label" for="input_2fe02746a07843cdbf1ff1c8b00de913_5_1" id="label_2fe02746a07843cdbf1ff1c8b00de913_5_1">4. Japanese artists in the interwar period participated in global artistic trends, such as the use of cinema and photomontage.</label>
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<option value="option_2fe02746a07843cdbf1ff1c8b00de913_5_1_dummy_default">Select an option</option>
<option value="A"> A</option>
<option value="B"> B</option>
<option value="C"> C</option>
<option value="D"> D</option>
<option value="E"> E</option>
<option value="F"> F</option>
<option value="G"> G</option>
<option value="H"> H</option>
<option value="I"> I</option>
<option value="J"> J</option>
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<div class="indicator-container">
<span class="status unanswered" id="status_2fe02746a07843cdbf1ff1c8b00de913_5_1" data-tooltip="Not yet answered.">
<span class="sr">unanswered</span><span class="status-icon" aria-hidden="true"/>
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<p class="answer" id="answer_2fe02746a07843cdbf1ff1c8b00de913_5_1"/>
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<div class="wrapper-problem-response" tabindex="-1" aria-label="Question 5" role="group"><div class="inputtype option-input ">
<label class="problem-group-label" for="input_2fe02746a07843cdbf1ff1c8b00de913_6_1" id="label_2fe02746a07843cdbf1ff1c8b00de913_6_1">5. Features that might strike us today as elements of traditional Japanese culture were in fact being transformed during the early-twentieth century, part and parcel of modern culture.</label>
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<option value="B"> B</option>
<option value="C"> C</option>
<option value="D"> D</option>
<option value="E"> E</option>
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<option value="G"> G</option>
<option value="H"> H</option>
<option value="I"> I</option>
<option value="J"> J</option>
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<span class="status unanswered" id="status_2fe02746a07843cdbf1ff1c8b00de913_6_1" data-tooltip="Not yet answered.">
<span class="sr">unanswered</span><span class="status-icon" aria-hidden="true"/>
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<p class="answer" id="answer_2fe02746a07843cdbf1ff1c8b00de913_6_1"/>
</div></div>
<div class="wrapper-problem-response" tabindex="-1" aria-label="Question 6" role="group"><div class="inputtype option-input ">
<label class="problem-group-label" for="input_2fe02746a07843cdbf1ff1c8b00de913_7_1" id="label_2fe02746a07843cdbf1ff1c8b00de913_7_1">6. Shiseido&#8217;s appeal to luxury and glamour reflected the aspirations of many women, rather than the reality for most Japanese.</label>
<select name="input_2fe02746a07843cdbf1ff1c8b00de913_7_1" id="input_2fe02746a07843cdbf1ff1c8b00de913_7_1" aria-describedby="status_2fe02746a07843cdbf1ff1c8b00de913_7_1">
<option value="option_2fe02746a07843cdbf1ff1c8b00de913_7_1_dummy_default">Select an option</option>
<option value="A"> A</option>
<option value="B"> B</option>
<option value="C"> C</option>
<option value="D"> D</option>
<option value="E"> E</option>
<option value="F"> F</option>
<option value="G"> G</option>
<option value="H"> H</option>
<option value="I"> I</option>
<option value="J"> J</option>
</select>
<div class="indicator-container">
<span class="status unanswered" id="status_2fe02746a07843cdbf1ff1c8b00de913_7_1" data-tooltip="Not yet answered.">
<span class="sr">unanswered</span><span class="status-icon" aria-hidden="true"/>
</span>
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<p class="answer" id="answer_2fe02746a07843cdbf1ff1c8b00de913_7_1"/>
</div></div>
<div class="wrapper-problem-response" tabindex="-1" aria-label="Question 7" role="group"><div class="inputtype option-input ">
<label class="problem-group-label" for="input_2fe02746a07843cdbf1ff1c8b00de913_8_1" id="label_2fe02746a07843cdbf1ff1c8b00de913_8_1">7. In the early-twentieth century, women&#8217;s roles were changing drastically. One notable new &#8220;type&#8221; celebrated in media and advertising was the more autonomous and sexually liberated modern girl.</label>
<select name="input_2fe02746a07843cdbf1ff1c8b00de913_8_1" id="input_2fe02746a07843cdbf1ff1c8b00de913_8_1" aria-describedby="status_2fe02746a07843cdbf1ff1c8b00de913_8_1">
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<option value="A"> A</option>
<option value="B"> B</option>
<option value="C"> C</option>
<option value="D"> D</option>
<option value="E"> E</option>
<option value="F"> F</option>
<option value="G"> G</option>
<option value="H"> H</option>
<option value="I"> I</option>
<option value="J"> J</option>
</select>
<div class="indicator-container">
<span class="status unanswered" id="status_2fe02746a07843cdbf1ff1c8b00de913_8_1" data-tooltip="Not yet answered.">
<span class="sr">unanswered</span><span class="status-icon" aria-hidden="true"/>
</span>
</div>
<p class="answer" id="answer_2fe02746a07843cdbf1ff1c8b00de913_8_1"/>
</div></div>
<div class="wrapper-problem-response" tabindex="-1" aria-label="Question 8" role="group"><div class="inputtype option-input ">
<label class="problem-group-label" for="input_2fe02746a07843cdbf1ff1c8b00de913_9_1" id="label_2fe02746a07843cdbf1ff1c8b00de913_9_1">8. Despite rising militarism and imperialist aggression in the 1930s, modern culture continued to flourish into the war years of the early 1940s.</label>
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<option value="A"> A</option>
<option value="B"> B</option>
<option value="C"> C</option>
<option value="D"> D</option>
<option value="E"> E</option>
<option value="F"> F</option>
<option value="G"> G</option>
<option value="H"> H</option>
<option value="I"> I</option>
<option value="J"> J</option>
</select>
<div class="indicator-container">
<span class="status unanswered" id="status_2fe02746a07843cdbf1ff1c8b00de913_9_1" data-tooltip="Not yet answered.">
<span class="sr">unanswered</span><span class="status-icon" aria-hidden="true"/>
</span>
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<p class="answer" id="answer_2fe02746a07843cdbf1ff1c8b00de913_9_1"/>
</div></div>
<div class="wrapper-problem-response" tabindex="-1" aria-label="Question 9" role="group"><div class="inputtype option-input ">
<label class="problem-group-label" for="input_2fe02746a07843cdbf1ff1c8b00de913_10_1" id="label_2fe02746a07843cdbf1ff1c8b00de913_10_1">9. The interwar period marked an era when artists worldwide, including photographers, sought to bring high art into everyday life, and vice versa.</label>
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<option value="option_2fe02746a07843cdbf1ff1c8b00de913_10_1_dummy_default">Select an option</option>
<option value="A"> A</option>
<option value="B"> B</option>
<option value="C"> C</option>
<option value="D"> D</option>
<option value="E"> E</option>
<option value="F"> F</option>
<option value="G"> G</option>
<option value="H"> H</option>
<option value="I"> I</option>
<option value="J"> J</option>
</select>
<div class="indicator-container">
<span class="status unanswered" id="status_2fe02746a07843cdbf1ff1c8b00de913_10_1" data-tooltip="Not yet answered.">
<span class="sr">unanswered</span><span class="status-icon" aria-hidden="true"/>
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<p class="answer" id="answer_2fe02746a07843cdbf1ff1c8b00de913_10_1"/>
</div></div>
<div class="wrapper-problem-response" tabindex="-1" aria-label="Question 10" role="group"><div class="inputtype option-input ">
<label class="problem-group-label" for="input_2fe02746a07843cdbf1ff1c8b00de913_11_1" id="label_2fe02746a07843cdbf1ff1c8b00de913_11_1">10. Shiseido exhibited a cosmopolitan aesthetic that situated the company, and interwar Japanese culture more broadly, in a shared global modernity.</label>
<select name="input_2fe02746a07843cdbf1ff1c8b00de913_11_1" id="input_2fe02746a07843cdbf1ff1c8b00de913_11_1" aria-describedby="status_2fe02746a07843cdbf1ff1c8b00de913_11_1">
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<option value="A"> A</option>
<option value="B"> B</option>
<option value="C"> C</option>
<option value="D"> D</option>
<option value="E"> E</option>
<option value="F"> F</option>
<option value="G"> G</option>
<option value="H"> H</option>
<option value="I"> I</option>
<option value="J"> J</option>
</select>
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<span class="status unanswered" id="status_2fe02746a07843cdbf1ff1c8b00de913_11_1" data-tooltip="Not yet answered.">
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<p class="answer" id="answer_2fe02746a07843cdbf1ff1c8b00de913_11_1"/>
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<p>Congratulations! You have completed the third module of Visualizing Japan (1850s-1930s).</p>
<p>The final day of the course will offer a brief overview of the political and military developments that overtook the commercial and cultural flourishing of interwar Japan in the 1930s and 40s. It will also offer a teaser for the “Visualizing Postwar Tokyo” courses offered by our colleague Professor Yoshimi Shunya at the University of Tokyo.</p>
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<p>All images are <a href="http://creativecommons.org/licenses/by-nc-sa/2.5/" target="[object Object]">CC BY NC SA</a>, and can be found on the Visualizing Cultures website <span style="line-height: 1.6;">by clicking on the image number.</span></p>
<p>Image A: Matchbox label. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh02_ja1_postcards/pages/sh02_SB_3_31_09.htm" target="[object Object]">sh02_SB_3_31_09</a>]</p>
<p>Image B: Interior, Shiseidō Cosmetics Store. 1919-20. Photograph. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh04_stores/pages/sh04_1919-20_028_CosStore.htm" target="[object Object]">sh04_1919-20_028_CosStore</a>]</p>
<p>Image C: Toothpaste magazine advertisement. 1943. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh06_gallery/pages/sh06_1943_5_ToothpasteAd.htm" target="[object Object]">sh06_1943_5_ToothpasteAd</a>]</p>
<p>Image D: <em>Shiseido Graph</em> (Tokyo: Shiseidō), 15 (October 1934). Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh02_GR_Graph/pages/sh02_GR_1934_10_1511.htm" target="[object Object]">sh02_GR_1934_10_1511</a>]</p>
<p>Image E: <em>Shiseido Graph</em> (Tokyo: Shiseidō), 23 (June 1935). Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh02_GR_Graph/pages/sh02_GR_1935_06_2311.htm" target="[object Object]">sh02_GR_1935_06_2311</a>]</p>
<p>Image F: "Concert." 1935. Postcard. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh02_ja1_postcards/pages/sh02_SB_1935_3_01_11.htm" target="[object Object]">sh02_SB_1935_3_01_11</a>]</p>
<p>Image G: Uchiwa fan. 1932. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh02_ja3_CamelliaClub/pages/sh02_SB_1932_178_fan.htm" target="[object Object]">sh02_SB_1932_178_fan</a>]</p>
<p>Image H: <em>Shiseido Chainstore</em> (Tokyo: Shiseidō), 2:11 (November 1940). Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh02_CS_ChainStore/pages/sh02_CS_1940_11_1.htm" target="[object Object]">sh02_CS_1940_11_1</a>]</p>
<p>Image I: <em>Shiseido Chainstore</em> (Tokyo: Shiseidō), 1:10 (October 1939). Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh02_CS_ChainStore/pages/sh02_CS_1939_10_1.htm" target="[object Object]">sh02_CS_1939_10_1</a>]</p>
<p>Image J: Yamana Ayao. <em>Modern Colour Face Powder</em>. 1932. Shiseidō Corporate Archive. [<a href="http://ocw.mit.edu/ans7870/21f/21f.027/shiseido_03/sh05_scans/pages/sh05_1932_bk048_powder.htm" target="[object Object]">sh05_1932_bk048_powder</a>]</p>
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