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<h2 class="hd hd-2 unit-title">Welcome + Learning Outcomes</h2>
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<p>You've made it - the final week of the course. At this point, you've seen a lot of different social enterprises, and covered core ways to talk about their work:</p>
<ol>
<li>Impact Opportunity – What is the problem, why does it matter, and how many people are affected?</li>
<li>Customer Discovery – Whom does my solution serve, and in what ways will the solution impact their lives?</li>
<li>Theory of Change – What do they do, and how does that link to long-term goals?</li>
<li>Strategy for Scale – How do they plan to increase the impact of their work, and how will they cover costs?</li>
</ol>
<p>This week, we want to use those structures to talk about one big part of starting any new organization, social or otherwise: <strong>pitching. </strong></p>
<p>Pitching is a common way to introduce the key parts of your work to other people, particularly those that might be potential funders or supporters. Pitches come in many, many forms, ranging in length, technical depth, and which aspects you emphasize. However, at its core, a pitch covers a similar set of questions to our three main concepts. As a result, if you've thought about how to concisely explain your Impact Opportunity, your Customer Discovery, your Theory of Change, and your Strategy for Scale, you should find it easier to put together a great basic pitch that you can adapt to many different audiences.</p>
<p>We'll draw on a few new examples this week, but we also want to return to several of the organizations you've already seen in previous weeks. Initially, we focused on one aspect of their work, and now we want to look at their overall pitch. We also want to see your pitches, particularly if you shared them earlier in the course, to see how they've improved.</p>
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<p><strong><span style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">By the end of this module, you will be able to:</span></strong></p>
<ul>
<li dir="ltr" style="list-style-type: disc; font-size: 12pt; font-family: 'Helvetica Neue', sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre;"><span style="font-size: 12pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap; font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">Link the motivation, actions, and future plans for a social enterprise within a single pitch</span></li>
<li dir="ltr" style="list-style-type: disc; font-size: 12pt; font-family: 'Helvetica Neue', sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre;"><span style="font-size: 12pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap; font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">Describe key considerations in pitching under different formats and lengths </span></li>
<li dir="ltr" style="list-style-type: disc; font-size: 12pt; font-family: 'Helvetica Neue', sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre;"><span style="font-size: 12pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap; font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">Recognize potential limitations that can make a pitch less effective</span></li>
</ul>
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<h2 class="hd hd-2 unit-title">Pitching Introduction: Anjali Sastry</h2>
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<h3 class="hd hd-2">Pitching: Putting Everything Together</h3>
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<h2 class="hd hd-2 unit-title">Check your Understanding</h2>
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Check Your Understanding
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<div class="wrapper-problem-response" tabindex="-1" aria-label="Question 1" role="group"><div class="choicegroup capa_inputtype" id="inputtype_5f2666fd01174244b6efb02c7aeb9d4f_2_1">
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<legend id="5f2666fd01174244b6efb02c7aeb9d4f_2_1-legend" class="response-fieldset-legend field-group-hd">Which of these is not a question every pitch should aim to answer?</legend>
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<span class="status unanswered" id="status_5f2666fd01174244b6efb02c7aeb9d4f_2_1" data-tooltip="Not yet answered.">
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<legend id="5f2666fd01174244b6efb02c7aeb9d4f_4_1-legend" class="response-fieldset-legend field-group-hd">How does Impact Opportunity help inform a pitch?</legend>
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