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<h2 class="hd hd-2 unit-title">Solver Interview</h2>
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<p>Let's now hear from the Solver team <a href="https://solve.mit.edu/challenges/good-jobs-and-inclusive-entrepreneurship/solutions/21738" target="_blank">Someone Somewhere</a> about their process for Customer Discovery. Antonio Nuño, along with his two co-founders, created Someone Somewhere to provide opportunities to artisans in Latin America to reach a wider audience by using newer technologies. </p>
<p>For additional context, consider first watching Antonio's introductory video below about Someone Somewhere's Impact Opportunity, since this provides helpful background information. After learning about the scope of the problem and his solution, view the second video to hear him explain how Someone Somewhere has used Customer Discovery to inform what they do. Note that Antonio identifies two distinct customer groups. Not only are those who purchase the apparel, bags, and accessories the customers, but there is also a customer group of the rural artisans themselves who are directly impacted by their offering.</p>
<p>Antonio explains how he began this process of Customer Discovery by actually living with the artisans whom he has sought to support through Someone Somewhere. While he could have used surveys from afar to inform his Customer Discovery process, living with the artisans provided him with invaluable information. He clearly shows how he has used a variety of evidence, often qualitative, and that he has also continuously used quantitative data to update his understanding of his customers (which includes both the artisans and also those who purchase their products). You can hear more about Antonio's work here in a <a href="/courses/course-v1:MITx+0.SolveX+2T2021/jump_to_id/578e4ff83a7c41c4a3aa9303bcddb316" target="_blank">library of videos relating to Someone Somewhere</a>.</p>
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<h3 class="hd hd-2">Someone Somewhere: Background and Impact Opportunity</h3>
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<h3 class="hd hd-2">Someone Somewhere: Customer Discovery</h3>
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<h2 class="hd hd-2 unit-title">Check Your Understanding</h2>
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<h3 class="hd hd-3 problem-header" id="aced53d517034b8ab23144e5460e3472-problem-title" aria-describedby="block-v1:MITx+0.SolveX+2T2021+type@problem+block@aced53d517034b8ab23144e5460e3472-problem-progress" tabindex="-1">
Comprehension: Someone Somewhere&#39;s Customer Discovery
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<p>1. Antonio shares that there is a lot that can be missed if an enterprise chooses to only focus on using survey data to inform their decisions. Which of the following pieces of information but would be difficult to capture through a survey rather than through observation?</p>
<div class="wrapper-problem-response" tabindex="-1" aria-label="Question 1" role="group"><div class="choicegroup capa_inputtype" id="inputtype_aced53d517034b8ab23144e5460e3472_2_1">
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<p>2. Antonio explains that Someone Somewhere interviews artisans every six months; they monitor over 200 data points weekly to make decisions; and they have an in-house impact team that is in touch with communities at all times. Which two aspects of Customer Discovery do these steps highlight?</p>
<div class="wrapper-problem-response" tabindex="-1" aria-label="Question 2" role="group"><div class="choicegroup capa_inputtype" id="inputtype_aced53d517034b8ab23144e5460e3472_3_1">
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<input type="checkbox" name="input_aced53d517034b8ab23144e5460e3472_3_1[]" id="input_aced53d517034b8ab23144e5460e3472_3_1_choice_0" class="field-input input-checkbox" value="choice_0"/><label id="aced53d517034b8ab23144e5460e3472_3_1-choice_0-label" for="input_aced53d517034b8ab23144e5460e3472_3_1_choice_0" class="response-label field-label label-inline" aria-describedby="status_aced53d517034b8ab23144e5460e3472_3_1"> The specific demographics of your customers.
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<input type="checkbox" name="input_aced53d517034b8ab23144e5460e3472_3_1[]" id="input_aced53d517034b8ab23144e5460e3472_3_1_choice_2" class="field-input input-checkbox" value="choice_2"/><label id="aced53d517034b8ab23144e5460e3472_3_1-choice_2-label" for="input_aced53d517034b8ab23144e5460e3472_3_1_choice_2" class="response-label field-label label-inline" aria-describedby="status_aced53d517034b8ab23144e5460e3472_3_1"> The sources and methods of your evidence.
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