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<h2 class="hd hd-2 unit-title">Learning Outcomes</h2>
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<p>Welcome to Week 2 of the course!</p>
<p>This week, we will focus on the first of our four main topics: Impact Opportunity. When we think about a social enterprise, one of the key differences from a traditional startup is a focus on positive impact – trying to solve a particular problem, or a set of related problems.</p>
<p>Problems come in all shapes and sizes, and your first task is often convincing people that the problem you are trying to answer is important. This week will help you answer the question "What problem are you solving?" in a clear, concise manner. We have 7+ examples for you to consider so that you can refine your own Impact Opportunity or one for an existing organization that you’re interested in.</p>
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<p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><strong>By the end of this module, you will be able to:</strong></p>
<p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"></p>
<ul>
<li>Define market opportunity and impact opportunity.</li>
<li>Identify key components of an impact opportunity statement.</li>
<li>Analyze several impact opportunity statements and identify areas in them for improvement.</li>
</ul>
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</div>
</div>
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<h2 class="hd hd-2 unit-title">Introduction to Impact Opportunity</h2>
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<h3 class="hd hd-2">Introduction: Impact Opportunity</h3>
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<legend id="6c6a0a457f2b48829015de3b8c9894f4_2_1-legend" class="response-fieldset-legend field-group-hd">What is a key difference between market opportunity and impact opportunity?</legend>
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<legend id="6c6a0a457f2b48829015de3b8c9894f4_3_1-legend" class="response-fieldset-legend field-group-hd">Which question would be most appropriate when determining impact opportunity?</legend>
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<option value="interview potential customers."> interview potential customers.</option>
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