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<h2 class="hd hd-2 unit-title">Kevin Robinson: Applying Design Thinking</h2>
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<p><a href="http://tsl.mit.edu/people/" target="_blank">Kevin Robinson</a>, Product Owner in MIT's <a href="http://tsl.mit.edu/" target="[object Object]">Teaching Systems Lab</a>, discusses<span style="font-size: 1em;"> his interdisciplinary background in applying design thinking (0:13). He then talks about the TSL's approach to ideation (1:04).</span></p>
<p><span style="font-size: 1em;">In your professional and personal life, you have likely had situations where you have had to generate several ideas in response to some sort of challenge. How did you come up with ideas that were promising and appropriate considering the context?</span></p>
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<h3 class="hd hd-2">Kevin Robinson: Applying Design Thinking</h3>
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<h2 class="hd hd-2 unit-title">Kevin Robinson: Advice for Ideation</h2>
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<p>Kevin Robinson gives us advice on ideating, also referred to as brainstorming, in the imagine phase. <strong>Check out the additional video below to see Kevin and Justin ideate together. </strong></p>
<h3>Key Takeaways</h3>
<ul>
<li>Don't limit yourself to a particular solution up front.</li>
<li>Don't judge your ideas and don't think that your solution ideas must be immediately perfect.</li>
</ul>
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<p>Kevin Robinson and Justin Reich give us an example of what an ideation session might look like at TSL. They then show how they evaluate their ideas (2:38).</p>
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<h3 class="hd hd-2">Ideation Session</h3>
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<h2 class="hd hd-2 unit-title">Step 4a: Generate Ideas (Imagine)</h2>
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<h3 style="background-color: #2c2256; font-size: 20px; color: #2c2256; height: 35px; text-indent: 10px; padding-top: 10px; border-radius: 3px;"><strong><span style="color: #ffffff;">Goal</span></strong></h3>
<p>Generate as many ideas as possible that will help solve the identified user problem. <strong>Duration:</strong> 10 minutes</p>
<h3 style="background-color: #2c2256; font-size: 20px; color: #2c2256; height: 35px; text-indent: 10px; padding-top: 10px; border-radius: 3px;"><strong><span style="color: #ffffff;">Instructions</span></strong></h3>
<p>Now that you’ve identified a specific user problem, you are ready to begin brainstorming solution ideas. This requires your brain to shift from focusing to flaring. Aim for a variety of ideas that are both practical and creative. The more ideas you come up with and can choose from, the better!</p>
<p><strong>One way to flare your ideas from a problem statement is to rephrase it as an open-ended question.</strong> <strong>Designers often use the phrase, “How might we...” to open up their minds to lots of options.</strong> There are many ways to rephrase a problem statement into an open-ended “How might we…” question. The phrasing will impact the direction your brainstorming goes.</p>
<p><span style="color: #800080;"><strong>For example</strong></span> -<strong> Problem statement:</strong> User’s food gets cold on her way to work. <strong>How Might We</strong>…: </p>
<ul>
<li>How might we help our user enjoy her food while it’s warm?</li>
<li>How might we help our user keep her food warm on her way to work?</li>
<li>How might we provide warm food for our user at work?</li>
</ul>
<p><span style="color: #333399;"><b>_____________________________</b></span></p>
<p>Giving yourself a limited time to brainstorm helps get your creative juices flowing. Remember, there is no such thing as a bad idea at this stage! You can always go back and add more ideas later and remember that your idea will change as you prototype and try it out.</p>
<p>As Blade Kotelly said: “When you start moving from the research to the design phase, the most important thing to do is to not worry about getting it right. You're not gonna necessarily come up with a great answer right at the beginning.” </p>
<p><strong>Set the timer for 5 minutes. Brainstorm as many ways as you can to solve the user’s problem. You may want to use this <a href="/assets/courseware/v1/3ae1e3762b90060231c2b917dee81b1c/asset-v1:MITx+11.155x+1T2019+type@asset+block/Brainstorm_Template.pdf" target="[object Object]">template</a>. </strong></p>
<p><img src="/assets/courseware/v1/fce35ac13391aee7b40195969268e7f8/asset-v1:MITx+11.155x+1T2019+type@asset+block/Advice_Icon.png" alt="" width="45" type="saveimage" target="[object Object]" preventdefault="function (){r.isDefaultPrevented=n}" stoppropagation="function (){r.isPropagationStopped=n}" stopimmediatepropagation="function (){r.isImmediatePropagationStopped=n}" isdefaultprevented="function t(){return!1}" ispropagationstopped="function t(){return!1}" isimmediatepropagationstopped="function t(){return!1}" /> A few tips: </p>
<ul>
<li>Record ideas on sticky notes. </li>
<li>Use both words and images.</li>
<li><strong>Go for quantity.</strong> The more ideas, the better. </li>
<li><strong>Don't judge the quality of your ideas. </strong></li>
<li>Consider both physical and digital solutions.</li>
<li><strong>Think beyond just products. </strong>Consider, services, experiences, and strategies.</li>
<li><strong>Borrow elements of solutions that already exist</strong> and think about how they can be applied to your user's context.</li>
<li><strong>You don’t need to focus on a full solution concept. </strong>You can think about features or elements of a solution that would help your user and then combine separate ideas.</li>
<li><strong>What’s the worst possible solution you can think of?</strong> It can sometimes be useful to think this way, as it can help you discover facets that are especially important for a solution to be effective.</li>
<li><strong>What’s one solution that seems especially crazy?</strong> Thinking this way encourages creativity and you may be able to apply some elements of these wild ideas into a more practical solution.</li>
<li><strong>See an example of brainstorming <a href="/assets/courseware/v1/9e10e7a3c149a4a3809920ac6c4e03d3/asset-v1:MITx+11.155x+1T2019+type@asset+block/Brainstorm_Template_-_Example.pdf" target="[object Object]">here</a>. </strong></li>
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<p><b>_____________________________</b></p>
<p><b>Take a look at your collected ideas. </b>Arrange your desk (or virtual work surface) so that you can see all of the ideas together.<b> Do you have at least 7 ideas? If not set, set the timer for 5 more minutes. </b></p>
<p><b style="font-size: 1em;">Once you've generated your ideas, it's time to look at them holistically! Click Next to go to Step 4b. </b></p>
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<h2 class="hd hd-2 unit-title">Step 4b: Evaluate Ideas (Imagine)</h2>
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<h3 style="background-color: #2c2256; font-size: 20px; color: #2c2256; height: 35px; text-indent: 10px; padding-top: 10px; border-radius: 3px;"><strong><span style="color: #ffffff;">Goal</span></strong></h3>
<p>Evaluate solution ideas and select one to move forward to the prototyping stage. <strong>Duration:</strong> 10 minutes</p>
<h3 style="background-color: #2c2256; font-size: 20px; color: #2c2256; height: 35px; text-indent: 10px; padding-top: 10px; border-radius: 3px;"><strong><span style="color: #ffffff;">Instructions</span></strong></h3>
<p>Arrange your ideas so that you can see all of them together. Now, do the following:</p>
<ul>
<li>Organize similar ideas into a group. Groups could be based on: type of solution (ex: digital solution), so<span style="font-size: 1em;">lution element (ex: involves heating device), or another category that makes sense to you</span></li>
<li>Did you think of a solution that you think already exists? What features would you keep? How could you improve the existing solution? <span style="font-size: 1em;">*For the sake of this project, do not worry about checking all of your ideas to see if they currently exist.* </span></li>
<li>Could some of your ideas be combined and work better? Are there certain ideas that would seem better if a particular aspect were removed?</li>
<li>Designers often identify <strong>insights</strong> about their users which help them create more empathic and innovative solutions. An <strong>insight </strong>is a unique quality about a user that informs a design decision. What insights have you learned about your user that might help you determine which solutions seem like the best to move forward with? <strong><span style="color: #333399;"><span style="color: #800080;">E</span><span style="font-size: 1em;"><span style="color: #800080;">xample</span>: </span></span></strong><span style="font-size: 1em;">In my interview I discovered that my user loves to eat eggs for breakfast. I should consider this as I design my solution.</span></li>
<li>Consider different criteria to help you sort through your ideas: Which is most creative? Most realistic? Most efficient? Use any criteria that seems helpful to you. </li>
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<p><strong>Select <span style="text-decoration: underline;">one</span> idea that seems especially promising; you’ll use this idea to create low-fidelity prototypes in the next step of this assignment. </strong></p>
<p><strong> Take a picture (or screen capture) of your brainstorming process and write down your solution idea as concisely as possible.</strong> </p>
<p><strong>Optional: </strong>If you would like, share your picture, your solution idea, and the insights/criteria you used to make your selection in the forums using the link below. Consider replying to others to foster discussion. If there is something specific you'd like to engage with others on, make it the subject of your post.</p>
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